Director of B2B Demand Generation

Job Description:

Pluralsight is seeking a Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth! This role will define and implement go-to-market strategies for our enterprise B2B business, overseeing awareness, pipeline generation, and revenue acceleration.

Reporting to the VP of B2B Marketing, the ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs.

Who you’re committed to being:

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns

• When communicating you are self-aware, insightful, and proactive.

• You are self-motivated and committed to achieving goals.

• Problem-solver and the ability to see the big picture.

• You believe in continuous improvement and request frequent feedback from others.

What you’ll do:

• Develop and execute a B2B demand generation strategy across all segments (Scale, SMB, Commercial, Enterprise, Strategic) to drive engagement, pipeline, and revenue.

• Own the marketing funnel from awareness to bookings, optimizing performance at each stage for maximum ROI.

• Analyze market trends, customer data, and campaign performance to refine and optimize demand generation strategies.

• Collaborate with Lifecycle Marketing to create multi-channel holistic campaigns aligned to pipeline and booking goals.

• Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation.

• Partner with Digital, Media, Brand, Product, and Marketing Operations teams to create targeted ABM and demand generation programs across the prospect and customer lifecycle.

• Build and execute campaigns to grow digital B2B programs.

• Build strong relationships with sales leadership to ensure marketing initiatives align with revenue goals.

• Design and implement nurture programs to increase customer engagement, conversion, and retention.

• Use ICP segmentation, data-driven insights, ABM strategies, and A/B testing to deliver personalized and targeted messaging.

• Collaborate with the Brand and Product Marketing teams to deliver relevant content that resonates across persona segments

• Collaborate with Business Development and Marketing Ops to optimize lead flow and achieve funnel conversion targets.

• Provide exceptional customer service to internal and external stakeholders

• Build structure, process and accountability into all demand generation programs and activities

• Lead and mentor a global team, fostering collaboration and accountability to achieve results.

Experience you’ll bring:

• Proven ability to lead and drive business growth for entire regions/segments.

• Strong experience working cross-functionally across sales, business development, integrated marketing, customer marketing, and marketing operations.

• Excellent understanding of how to …