Director of Advertising Performance - Remote

About UsScorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
About the RoleThe Senior Manager of Advertising Performance will be responsible for the performance of Scorpion’s Advertising Products, primarily search and Local Services Ads (LSA) by vertical.  This individual will review the vertical structures that govern campaigns and optimize them for improvements.  This role is expected to have a high level of competency in Google Ads and Bing Ads and the ability to learn quickly and master Scorpion’s advertising management systems.  Experience working with SMBs is a must, especially in the home services and legal industries. This role will work closely with Scorpion’s Advertising Product and Account Management teams to improve product KPIs and client results.

What your success will look like

• Ownership of high-priority verticals for rolling 90-120-day optimization periods, managing 4-6 verticals at a time, and collaborating with advertising and account management teams to achieve results
• Benchmark, …