Director, Media Strategy/Earned Media (Must Have Food/Bev Exp)

Praytell is a creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up award-winning work, we know one thing for sure - we’re just warming up.

If you're looking for an opportunity to join an ambitious team that is singularly focused on doing great work with great people and making your mark in an industry long overdue for a shakeup, we'd love to hear from you!

As a Director, Media Strategy, you will be:

• Joining Praytell’s Media Team, dedicated to supporting brands in our Imbibe & Lifestyle practices, which includes clients in beer, wine and spirits, as well as retail, wellness, and beauty.
• Accountable for inserting our clients into culturally-relevant media conversations across verticals.
• Developing compelling media angles and identifying feature storytelling opportunities to generate interest and secure coverage; both traditional (e.g., print, online, broadcast) and emerging (e.g., Substacks, podcasts, social/digital video, e-newsletters).
• Driving detailed, innovative media strategies and all aspects of their execution in collaboration with the account team.
• Providing strategic input on campaign strategies and plans, sharing strong, insight-driven POVs, builds and pushes.
• Working with the account team on media lists, press releases, briefing docs, bylines and mailers.
• Cultivating and expanding your relationships with media (including digital, social, broadcast, etc.); networking with media to build relationships via virtual/IRL meet-and-greets.
• Managing proactive and reactive media relations for clients.
• Mentoring and training junior staff in media relations strategy and skills, which includes participating in and leading development programs for staff and culture initiatives.
• Staying up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas.
• Collaborating with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department.
• Participating in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development.
• Joining client calls and serving as the subject matter expert on media trends, emerging platforms, target outlets, etc. 
• Media training spokespeople as part of upcoming campaign work and staffing interviews on behalf of clients.

Requirements

Experience you have:

• You have 8+ years of experience in public relations, preferably in an agency environment, …