Director, Media Effectiveness

Job Description:

This role is remote-friendly.

The Media Effectiveness Director will work with the SVP Media Effectiveness, the other functional leads (Planning, Investment, Operations) and directly with clients. Success in you will be someone who can ensure high-quality delivery of the team’s scoped deliverables, and can produce POVs, evaluation, and recommendations. They need to be ready to look for opportunity to create value to P&G’s work in any area of media planning, buying, reporting, measurement, or operations.

The Director will solve operational or performance challenges for the client. This includes being able to brief, back-brief and interpret situations so as to distill them into reasonable challenge sets for the teams to solve for. Profile We are looking for someone who has confidence in connecting different ideas and can bring solutions to data- and media-shaped questions. You have experience influencing across teams and upwards (internal and external). While experience handling media delivery data for digital, TV, and Radio is preferred, it is not critical. Will need to stay up to date with industry trends and most importantly how it is used for media decision-making. Experience producing outputs – recommendations, POVs, evaluations – will be a critical skill.

• You have high attention to detail, time management skills, operational discipline and proactive producer of work

• You are a curious person with quantitative and analytical abilities

• You are a wide-ranging thinker who can get to the core intent of a problem, and design the best path forward

• You are a collaborator who can navigate across complex teams

• You are an excellent and compelling presenter and communicator

• You are someone who can coach junior team members [the ability to extract these standards from junior team members (managing and coaching)]

• You will report to the SVP, Media Solutions

Responsibilities:

• You will manage junior team members to ensure reporting deliverables (routine and custom) are on brief, on time, and accurate/complete

• You will guide process to support efficiency and consistency

• You will steer the strategic media delivery review process to demonstrate team’s evaluation of delivery

• You will help to set the vision for measurement, reporting, and analytics across all lines of business

• You will support the POV, recommendations and deployment of Data Systems Tools (DST) used on the business

• You will be the Carat contact for tools, technology and platforms used for the client

• You will develop guidance, implementation, recommendations to gain most value from DSTs

• You will guide the Data Operations team to maintain readiness, set up new data requirements, brief in builds

• You will support SVP with marketplace intel, measurement & currency solutions, and in senior client engagement

To succeed:

1. Produce outputs faster, more custom than P&G (including reports, direct guidance, operational capabilities]

2. Use a cross-brand (and marketplace) lens for evaluating media delivery, and introduce perspectives that the clients may not have considered

3. Foster and instill a ‘data-mindset’

4. Ensure the team’s scoped deliverables are done on time, without mistakes

Experience:

• 7+ years experience across media tracking, measurement, and/or planning/buying, including Client management

• Experience with digital Ad Tech platforms including, Adservers, Viewability providers, Audience measurement providers (Nielsen DAR, Comscore vCE, …), and DSPs

• Experience with TV, Radio media tracking is a plus

• Familiarity with media measurement solutions (Sales Lift Studies, MMMs, MTAs … offline sales solutions)

• Experience with MS SQL, Power Pivot, R or Python, and data visualization tools i.e.s PowerBI or Tableau

• Excellent influential communication (both written and verbal) and delegation skills

• Demonstrated thought leadership within the media landscape

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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