Director, Marketing

Here's your chance to be one of the early employees in a start-up that aspires to dominate the way how global businesses make agreements. Pactum is an AI system that is automatically performing repetitive commercial negotiations on a massive scale. It helps to find optimal contract terms between our clients and their vendors and therefore creates value out of thin air. If you want to be a part of this revolutionary opportunity and work with the largest enterprises in the world, then look no further!

As Director Marketing at Pactum, you will play a crucial role in driving the adoption and growth of our autonomous negotiation solutions. You will be responsible for developing and executing marketing strategies that drive and engage demand for our products to potential and existing customers. This role requires a deep understanding of procurement, as well as our technology, market trends, and large enterprise customer needs.

Key Responsibilities:

Product Marketing:

• Develop and execute product and segment marketing strategies.
• Play a key role in determining ICP, target audiences, key themes, and campaign strategy.
• Create compelling product positioning and messaging that differentiates Pactum’s solutions.
• Craft persuasive content to communicate product benefits and features.
• Be the bridge between product and sales
• Own planning and execution of product launches. 

Demand Generation:

• Orchestrate a metrics-focused approach to generating pipeline
• Use a combination of inbound and outbound techniques, with diligent tracking and follow-up on all pipeline channels
• Market to and with strategic partners
• Own the overall pipeline generation approach and target across inbound, SDR’s, AE’s, Alliances, and Customer Expansion
• Use ABM strategies to target the right personas within our ICP

Brand and Communication:

• Continue to increase mindshare for Pactum and autonomous negotiation
• Manage website and all messaging within it
• Own PR, internal and external communications
• Lead a content engine, leveraging internal and external stakeholders
• Sales Enablement: Providing training and education to our sales team on our Ideal Customer Profile (ICP) personas and product marketing strategies. 

Qualifications:

• Marketing degree, or business experience in B2B enterprise marketing
• 8-12 years of experience in B2B technology marketing.
• In-depth knowledge of the procurement industry is a requirement
• Strong understanding of AI and autonomous technology is a plus.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute successful marketing campaigns.
• Experience with market research and data analysis.
• Creative thinker with strong problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Compensation details:

At Pactum, we pay competitive salaries to ensure that our employees know they are valued. We set standard ranges for all of our positions benchmarked against companies in similar stages of growth and revenue, dependent on job function, expertise level, academic achievements, and geographic location The compensation for this role is $185000 + equity. 

Why should you join Pactum? 

• We're backed by $55M in funding, including from our customer Maersk and our integration partner Docusign.
• We're on the lookout for outstanding talents. If you're passionate about making an impact in the B2B tech industry and helping evolve a blossoming enterprise into a global leader, Pactum is where you belong.
• Beyond offering a competitive salary, our investor backing underscores our stability and fast-paced growth.
• We believe in a balanced work-life dynamic. To support that, we offer unlimited PTO and flexible working hours.
• At Pactum, we champion a culture that's collaborative, innovative, and inclusive. Every voice is heard, every idea valued, and every team member plays an integral role in our journey.
• To discover our esteemed clients, read about our founders and product, and explore Pactum’s presence in the media: check us out at https://pactum.com/ 

So, what do you say? Ready for the adventure? 

We know that imposter syndrome and the confidence gap can hinder spectacular candidates in the job search process. Please consider applying, even if your background and experience don’t meet every bullet point in this job post — we’d love to hear from you.

Please note that all job postings in the United States are fully remote with the option to work anywhere in the continental U.S. unless specified otherwise. For EU positions, please speak with the recruiting team about on-site/remote flexible working options, and opportunity for relocation to Estonia (please find more information here: https://www.workinestonia.com/coming-to-estonia/).