Director, Marketing Analytics-Remote

Supporting the Enterprise Marketing department at Bright Horizons, and reporting to the Senior Director, Marketing Analytics, this role will help elevate marketing analytics practice and drive growth across multiple lines of business (LOBs). Join our growing Marketing Analytics team and help create a center-of-excellence for data-driven marketing.  

Bright Horizons is trusted by families and employers around the world for high-quality childcare and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

You are an experienced analytics professional with expertise in deep-dive data analysis, data visualization, and automated dashboard reports. You understand marketing and know how to assess its performance. You have a consulting mindset; you partner across the organization to understand stakeholder learning objectives, data availability, and how to answer tough questions. You thrive on large complex datasets and enjoy high-impact data projects. You know how to communicate with leaders in Marketing, Product, IT, Operations, etc. You can lead a small team, but you are not afraid to roll-up your sleeves and get into details. You are comfortable working with remote teams across the US, UK, and India, during EST business hours. 

• Coach the analytics staff to optimize production efficiencies, data management, data models, data visualization, conclusions, recommendations, and identify opportunities. 

• Support detailed weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency. 

• Lead ad-hoc analysis and consolidate findings into actionable insights. 

• Build and iterate automated dashboards that highlight opportunities in LOB performance. 

• In partnership with IT, own data and analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses). 

• Parter with the channel-focused Marketing Analytics Managers to develop attribution models and support analysis for rigorous A/B testing. 

• Advance the use of statistics, data science, and AI for impactful analysis. 

• Embrace company values and HEART principles. Model leadership and teamwork. 

• Bachelor's Degree is required, Master of Business Administration, Business Analytics, Data Science, Mathematics, Finance, or Marketing is preferred

• 8+ years of Marketing analytics experience in a large corporation or agency/consulting role 

• At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

• Demonstrated success driving business impact through analysis in a corporate environment 

• Demonstrated success in …