Director Marketing Analytics

Department:  Marketing 

Location:  Remote*

*Travel:  This role will require travel 6+ times per year to UA HQ (Scotts Valley, CA.)

*International Talent:  Unfortunately, at this time we are unable to consider candidates who reside outside of the United States.

The Director of Marketing Analytics will lead our marketing analytics efforts and be crucial in driving data-driven decision-making across the marketing organization. This leadership role will be responsible for developing and implementing a comprehensive marketing analytics strategy, building and managing a high-performing team and delivering actionable insights that inform and optimize marketing efforts.

Responsibilities:

• Work in partnership with key functions and senior marketing leadership to support marketing goals with appropriate analysis (including metrics, reports, analysis, summaries, conclusions, and recommendations)
• Lead and manage a team of marketing analysts, providing coaching, and mentorship, and fostering a culture of testing and continuous learning and development.
• Develop and implement a comprehensive marketing analytics strategy aligned with overall business objectives, focusing on key performance indicators (KPIs) and return on investment (ROI) measurement.
• Design and execute marketing analytics frameworks and processes to capture, analyze, and interpret data from various marketing channels and sources
• Translate complex data into actionable insights and compelling narratives for both technical and non-technical audiences.
• Collaborate with cross-functional teams—product management, data engineering, and digital—to identify business opportunities and enhance data models, tools, and infrastructure.
• Identify and implement new methodologies to improve data collection, analysis, and reporting capabilities.
• Stay up to date on the latest marketing analytics trends, tools, and best practices, and continuously seek opportunities to improve the effectiveness and efficiency of marketing programs.
• Champion data-driven decision-making across the organization and foster a culture of data-driven marketing.

Qualifications: 

• Proven track record of leading and managing a team of marketing analysts.
• Strong understanding of marketing analytics methodologies, including data collection, analysis, and visualization.
• Experience with marketing attribution modeling and marketing mix modeling.
• Experience with subscription/SaaS analytics is required.
• Proficiency in SQL and marketing analytics and visualization tools, such as Google Analytics, Heap Analytics, Tableau, and Mar-Tech platforms.
• Excellent communication, presentation, and storytelling skills, with the ability to translate complex data into clear and concise insights for diverse audiences.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Collaborative and results-oriented with a strong work …