Director Marketing Analytics Customer Engagement

Job Description: Director Marketing Data Analytics Customer Engagement

Position Overview: We are seeking a dynamic Director Marketing Data Analytics Customer Engagement individual to join our team. The ideal candidate will excel at translating data insights into strategic recommendations. This role offers the opportunity to make a significant impact within a small, agile team environment.

Key Responsibilities:

• Analyze and interpret complex data sets to provide actionable insights and strategic recommendations.
• Execute custom market research projects following a disciplined framework, while maintaining the flexibility to pivot as needed.
• Innovate and adapt traditional survey project processes to accommodate new, diverse data types and project requirements.
• Collaborate with cross-functional teams to integrate behavioral data and media testing/measurement insights.
• Lead campaign measurement projects that leverage a cookied approach, bringing a keen understanding of advertising, effective advertisement placement, and the ability to link advertising strategies to campaign performance.

Preferred Qualifications:

• Experience with custom market project execution and a flexible approach to process management (i.e., survey development, survey programming, data processing and analysis).
• Background in media testing/measurement and/or behavioral data analysis (nice-to-have).
• Strong understanding of advertising and media measurement.
• Ability to work effectively across teams and systems.
• Preference for candidates who thrive in dynamic environments over those who prefer large datasets and rigid processes.

Desired Skills:

- Data Analytics: Expertise in anaylzing complex data sets to derive actionable insights and drive business decisions

- Strategic Thinking: Understanding of media activation with the ability to translate data insights into strategic recommendations

- Communication: Excellent communication skills to present complex data insights to non-technical stakeholders

- Project Management: Skills in managing market research projects involving both primary and behavioural data, ensuring on time completion that is within scope

- Data Visualization: Proficiency with tools like Tableua or Power BI to create clear and impactful visual representations of data

- Programming Languages: Knowledge of languages such as Python or R for data manipulation and analysis would be a plus

- Statistical Analysis: Strong understanding of statistical methods and their application in data analytics

Perks of Joining Our Team:

Experience a fast-paced, start-up feel within a supportive team. Make a significant impact on a small but mighty team with the opportunity to advance your career quickly. Work on innovative projects involving diverse data sets beyond traditional surveys. Gain exposure to a broad client set including C-suite audiences, insights team members, media teams, brand managers, and marketers. Enjoy the opportunity to collaborate closely with cross-Material colleagues while being part of a tight-knit pod.

Who We Are & What We Care About

• Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.

• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.

• We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work.

• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.

What we offer: 

In addition to Medical, Dental, Vision, Life, Disability and FSA, Material offers: 

• A work environment that works best for you. Whether that’s fully remote, in one of our offices, or hybrid.

• Flexible & synchronous time off. We trust our colleagues to take responsibility for and manage their workloads. That’s why we offer Flexible Time Off along with synchronous companywide closures and 11 company holidays.

• 12 weeks of paid parental leave. Every parent deserves to spend the first few months of their new child’s life with them. 

• Help planning for your future. We offer 401K match, as well as periodic financial wellness and planning sessions throughout the year.  

Pay Range: $98,000.00 - $130,000.00

The rate shown represents a relevant range currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself. 

Equal Employment Opportunity                           

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Privacy Statement

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If you need support with a privacy-related matter, please send an email to: privacyrequests@materialplus.io