Director, Lifecycle Marketing

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The team

The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. It's a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.

Kraken is seeking a Director, Lifecycle Marketing to focus on key activation, retention, and reactivation efforts that enhance our client experience while delivering revenue upside for the business. This leader will be responsible for owning the overarching lifecycle and CRM strategy across a portfolio of products and lead a team focused on engaging and retaining clients through a variety of communication channels, including (but not limited to) email, push, and in-app notifications.

This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals, delivering seamless experiences across web, app and lifecycle channels. The ideal candidate will have strategy and leadership experience in creating innovative and engaging lifecycle programs in a results-driven environment. You should have proven success improving metrics across activation, retention, and reactivation, plus experience developing ambitious experimentation roadmaps. All of this should come with a highly data-driven, customer-centric approach.

This …