Director, Lifecycle Marketing

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.

We build tools that help people feel in control of their financial future, including:

• Private student loans - low rates, people-first service, and flexible payments.
• Student loan refinancing - break free from high-interest rates or monthly payments.
• Scholarships - access to thousands of scholarships to help students pay less.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together! 

The Director, Lifecycle Marketing position will report to Chief Marketing Officer.

As the Director, Lifecycle Marketing, you will:

• Lead best-in-class technical implementation across ESP consolidation and data integrity with Customer Data Platform in partnership with MarTech engineering and Data & Analytics teams.
• Conceive, communicate, and implement Lifecycle strategy, including all aspects of campaigns (audience segmentation, creative briefing, lifecycle journeys) and tactical deployment, with little to no oversight.
• Collaborate with cross-functional teams to expand segmentation sophistication, creative a/b testing, journey pathing, and analytics reporting to deliver lifecycle marketing strategies that drive measurable business impact.
• Manage executive-level communications on strategy and business performance, as well as drive change management across the marketing technology stack through cross-functional influence.
• Develop and implement creative testing strategies tied to audience segmentation and customer personas to maximize user acquisition and conversion through the purchase journey, upselling, and reselling opportunities within the customer ecosystem.
• Collaborate seamlessly with cross functional stakeholders, such as product marketing, creative, marketing operations, legal and compliance, analytics, and other growth channels. 

Your Impact:

• Develop and execute comprehensive lifecycle marketing strategies across email, SMS, and other owned marketing channels.
• Stay abreast of industry trends, emerging technologies, and customer behavior to drive innovative approaches to lifecycle marketing.
• Champion a culture of continuous improvement both within Lifecycle Marketing and across the broader Marketing organization as a member of the Marketing Leadership Team, implementing new tools, processes, and methodologies to drive business performance.

About You: 

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 10 years of experience in lifecycle marketing, growth marketing, or related roles.
• Proven track record of driving growth and maximizing customer lifetime value.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with Braze.
• Familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Excellent communication and interpersonal skills.
• Experience leading and developing high-performing teams.

Even Better:

• Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry.

Where:

• This role will be based in the San Francisco Bay Area or the Salt Lake City, UT area.
• While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland or Salt Lake City office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!

#LI-EG1

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, and budget. This range may be modified in the future.

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including: 

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world 
• Competitive days of annual PTO
• Competitive parental leave

What makes an “Earnie” culture: 

• Drivers – Drivers are satisfied by making things happen, not coming along for the ride. They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.
• Humility – Humble team players check their egos and consider the team’s needs above their own. They are self-aware of their strengths and opportunities for improvement.
• Growth Mindset – People with a growth mindset approach challenges and failures as learning opportunities. They seek feedback to improve, give feedback to others, and genuinely want to perform well. 

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.  

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.