Director Lifecycle Marketing

🔍Why we’re looking for you
Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM) but also love data and analytics? If so, we have an exciting opportunity for you to join our team! As a Director of Lifecycle Marketing and part of the larger Growth team, you will be responsible for building out our lifecycle marketing program from scratch. We are seeking an experienced and results-driven individual to develop and execute data-informed marketing strategies that guide customers through every stage of the journey, from acquisition to retention and advocacy. This role is central to ensuring leads have a frictionless and personalized experience, driving engagement, long-term loyalty, and lifetime customer value (LCV) As the Director of Lifecycle Marketing, you will oversee email marketing, automated workflows, lead segmentation, and retention strategies, with a focus on optimizing the lead funnel across various touchpoints.

💥 The impact you will have

• Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages.
• Lead the development of personalized retention strategies, focusing on increasing customer lifetime value, reducing churn, and enhancing engagement. Segment and target customers effectively using data-driven insights and create tailored campaigns for each lifecycle stage (Onboarding, Engagement, Retention, Re-activation, Advocacy).
• Manage the creation, execution, and optimization of multi-channel lifecycle marketing campaigns
• Continuously analyze the performance of campaigns, using A/B testing, customer feedback, and key performance indicators (KPIs) to iterate and improve results.
• Develop automated workflows to nurture leads and drive conversions, ensuring smooth handoffs between acquisition and retention phases.
• Work to reduce friction points in the customer journey by enhancing onboarding experiences and providing timely and relevant messaging at key touchpoints.
• Implement win-back strategies for churned customers to reactivate their interest and engagement with the solution.
• Leverage customer data, CRM tools, and analytics platforms to monitor lifecycle metrics, identify trends, and provide actionable insights.
• Develop regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, and LCV.
• Provide recommendations for new lifecycle initiatives based on data insights and customer feedback.

👥 Who you’ll work with

• Head of Growth
• Growth Marketing Manager
• Agency Designers and Copywriters to support with design and content creation.

✅ Minimum requirements

• 6 + years of experience in lifecycle marketing, ideally in a high pace or tech-driven environment.
• You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing
• Experience working with CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze, etc.) and analytics platforms (e.g., Google Analytics, etc.).
• You are passionate about improving the SMB restaurant experience and have a personal connection to the space

🏆 Pay and benefits

• The estimated base salary range for this role is $180,000 - $200,000 USD plus a generous equity pre-IPO equity package
• Other benefits include comprehensive health coverage, work from anywhere (we are a remote-first workplace), unlimited PTO - plus extra fun perks!

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