Director, Lifecycle Marketing

About us

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

Role Description 

Your North Star: Drive patient growth and optimize our enrollment funnel.

In this role, you will oversee and be accountable for patient growth and acquisition. You’ll lead and coach your team to design, execute, and optimize campaigns across multiple channels (including email, SMS, direct mail, and more) to exceed our patient enrollment targets and optimize our enrollment funnel. You will be responsible for measuring lifecycle marketing success, making data-driven decisions to achieve business and performance goals, and informing future growth strategies. This role is ideal for someone with consumer or B2B2C lifecycle marketing experience who has previously served in roles powering growth at virtual care companies, fast-growing startups, or consumer brands.

Responsibilities

• Develop and execute a patient-centric omnichannel marketing strategy to exceed enrollment goals, increase conversion rate, reduce conversion time, and achieve CAC and LTV/CAC targets.
• Oversee the development and optimization of omnichannel marketing campaigns to exceed our growth and retention goals.
• Run continual experiments to test and enhance new marketing channels, strategies and creative to optimize the enrollment funnel.
• Monitor, analyze, and report on campaign performance, using data and insights to refine marketing strategy and campaigns to drive continuous improvement.
• Manage the marketing budget and relationships with external agencies and vendors as needed, ensuring timely and high-quality deliverables.
• Collaborate closely with Outreach, Market Operations, Product, and Clinical teams to hone top of funnel performance to help drive sustained member engagement.
• Build, grow, and nurture a team and culture that drives engagement, retention, and business goals.
• Ensure compliance and best practices with CAN-SPAM, TCPA, HIPAA, and other applicable laws.

Who you are

• 6+ years of experience in B2B2C or consumer lifecycle marketing, ideally having led and effectively scaled a marketing function through a period of …