Director, Integrated Marketing Analytics

Become a part of our caring community and help us put health first
 Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Against that backdrop Humana is building a best-in-class Consumer Marketing organization to drive profitable membership growth across diverse business lines. Marketing Analytics is a part of Humana’s Marketing Organization, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We champion a holistic marketing measurement strategy to ensure campaign results are measured with a consistent approach throughout all touchpoints of the consumer funnel. We are seeking a talented data professional and experienced leader to join our team as a Director of Integrated Marketing Analytics working remote anywhere in the US.

As the Director of Integrated Marketing Analytics (internally known as Director, Data Science), you will play a critical role in building out:

• Brand to demand marketing measurement framework across Humana & CenterWell to enable & ensure sustainable full-funnel growth for our businesses

• Consistent end to end customer journey analytics for our members & patients driving to optimal and memorable experiences while ensuring efficient spend of marketing dollars

• Establishing marketing analytic COE’s across our test & learn and modeling practices to enable speed/scalability of learnings and model delivery while adhering to Humana’s model risk standards

In this role, you will manage and help build out a team while collaborating with various areas, including marketing analytic peers, marketing line of business leaders, data engineers and more. You will help identify opportunities for marketing across advanced analytics, scalability of test and learns and be instrumental in driving modeling best practices. Additionally, as the Director, you will play a crucial role in shaping the direction of Humana’s marketing analytics capabilities, driving optimal member and patient experiences, and ensuring the efficient deployment of marketing spend.

Key Role Functions

Strategic Leadership: 

• Bring Humana’s marketing data science strategy to life, by helping align initiatives with business objectives, that are rooted in optimal member experiences and sustainable growth.

Brand to Demand Measurement:

• In partnership with the marketing analytics lead team, lead the design, development, and implementation of our full funnel marketing measurement

• Within this framework, be able to clearly articulate the impact of brand equity to base as well as the incremental contributions of marketing across channels and segments

Test & Learn:

• Help to establish multivariate testing frameworks that can be applied across our go to market strategies

• Help to scale winning tests at speed across our various lines of business where appropriate

Customer Journey Analytics:

• Proven experience leveraging Adobe Customer Journey Analytics to be able to optimize across customer touchpoints to improve campaign performance and customer satisfaction

• Deep experience within business intelligence platforms (e.g. PowerBI) to help articulate overall audience reachability by channel, audience engagement and self-service insights to our marketing business partners

Advanced Analytics & Modeling: 

• Champion advanced analytics and identify opportunities for further application of advanced analytics

• Stay up to date with the latest advancements in AI and machine learning technologies 

Team Leadership and Development: 

• Foster a collaborative and innovative work environment and mentor team members to reach their full potential

• Establish best practice routines and processes to ensure the efficient creation of high-quality AI systems

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s Degree

• 10+ years of professional experience in marketing analytics 

• 5+ years of people leadership experience

• Demonstrated experience in implementing unified marketing measurement frameworks (including but not limited to MMM, MTA)

• Demonstrated experience across the Adobe marketing stack with a focus in Customer Journey Analytics

• Deep experience in digital analytics and unifying online/offline measurement

• Strong analytical and problem-solving abilities

• Excellent communication skills and executive presence

• Ability to lead in matrixed structure and work collaboratively with various departments and stakeholders

Preferred Qualifications

• Master's Degree

• Deep expertise of machine learning techniques and methodologies

• Experience in a leadership role within an AI or data science team

Additional Information 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$172,200 - $236,900 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 03-02-2025
About us
 Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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