Director, Innovation & Segment Marketing
Remote US, United States
Humana’s Corporate Marketing organization is seeking a strategic marketing leader to join the Acquisition Marketing Team as the Director, Innovation and Segment Marketing working remote anywhere in the US. The Acquisition Marketing team is a part of the Insurance Segment Marketing team and is responsible for developing and executing consumer-centric marketing campaigns designed to drive sales of our Insurance products. In this role, you will specifically work on the Medicare Advantage team with a goal of driving growth for the business. The Medicare Advantage industry is competitive and growing with over half of eligible Medicare beneficiaries choosing a Medicare Advantage plan. Medicare Advantage offers consumers valuable benefits like Dental, Vision and hearing and predictability with a maximum out of pocket cost that Original Medicare does not offer.
As the Director, Innovation and Segment Marketing, you will advance our approach to marketing our individual Medicare Advantage (MA) for significant external and internal consumer audiences, optimizing new member acquisition and retention campaigns. In this role, you will combine proven business acumen, expertise and leadership in shaping a strategic approach to marketing for the business that is both visionary and adept at the details. You will deeply understand the consumer decision journey for healthcare plan selection and key differentiators to make Humana the primary plan of choice. This position requires strong leadership skills, data-driven decision-making abilities, consumer-centric thinking and a deep understanding of segment-specific needs and behaviors.
Strategic Leadership
Leverage market research, competitive analysis, robust data driven performance insights and anticipated trends to develop marketing strategies that drive growth for the Insurance business
Partner closely with sales, strategy and product teams to ensure segment marketing strategies are integrated with business goals and product vision; Serve as a central point of intake and arbitrator of requests
Work across the Insurance Services Marketing team to execute key initiatives and develop compelling, integrated go-to-market strategies that drive incremental growth
Lead, mentor and develop a team of marketing professionals, fostering a collaborative, positive work environment
Ensure segment-specific messaging is consistent with overall brand positioning
Stay ahead of market trends, innovations and best practices in segment marketing
Master competitive understanding related to this space; understand emerging trends and macro environment
Execution
Guide the creation and execution of go-to-market plans in partnership with marketing colleagues, key internal business partners, and other cross-functional teams
Drive the development of segment marketing deliverables, including segment playbooks (e.g., value proposition, positioning, messaging hierarchies, imagery, content)
In close partnership with the Marketing Analytics team, advance tracking and performance indicators to glean key insights that inform strategy and consistently share results and learnings with key stakeholders
Develop, effective and “on the fly” internal communications on an as-needed, through all modes of planning document formats, as well as able to handle live/remote report outs in larger forums or scheduled presentations
Collaboration
Partner across the Insurance Services Marketing team to build and align on an integrated learning agenda for priority segments and testing roadmap across acquisition and member marketing touchpoints
Oversee and project manage custom research projects from inception, fielding, analysis and report out, partnering closely with the consumer research team and vendors
Use your skills to make an impact
Required Qualifications
Bachelor’s degree
8+ years of building and executing highly impactful consumer marketing strategies
2+ years of people management experience
Experience in Healthcare, Financial Services, Professional Services or CPG
Positive track record of driving segment-based customer acquisition and engagement strategies
Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence
Expert knowledge and use of marketing frameworks
Ability to identify actionable insights and translate them into winning marketing strategies
Strategically oriented, resourceful, influential, critical thinker
Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes
Outstanding project management skills and ability to multi-task
Preferred Qualifications
MBA
Additional Information
This is a nationwide remote role that will primarily operate on EST/CST business hours.
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 02-23-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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California Dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Illinois Montana Remote US South Dakota Work from a dedicated space Work from a dedicated space lacking ongoing interruptions Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Work from Home in the state of California, Illinois, Montana, or South Dakota
Benefits/Perks401k retirement 401k Retirement Savings Bonus Incentive Bonus incentive plan Career development Career development opportunities Caring community Collaborative environment Competitive benefits Dental Disability Employee charity matching Employee charity matching program Financial Security Flexible packages Health benefits Health benefits effective day 1 Health first Holidays Jury duty pay Life Life Insurance Medical Paid parental and caregiver leave Paid Time Off Parental and Caregiver Leave Personal holidays Professional development Recognition pay Remote work Scholarships Scholarships for eligible dependents Smart healthcare decisions Support whole-person well-being Time off Tuition Assistance Variety of benefits Vision Vision Benefits Volunteer time Volunteer time off Whole-person well-being Work From Home
Tasks- Analysis
- Analyze market trends
- Collaborate with sales and product teams
- Collaboration
- Communicate effectively
- Design
- Develop marketing strategies
- Drive growth
- Drive growth for Medicare Advantage
- Lead marketing team
- Planning
- Project management
- Research
- Training
Analysis Analytics Best Practices BI Brand Positioning Business Business Acumen Collaboration Collaborative Communications Compensation Competitive analysis Consumer Insights Consumer research Data Data analysis Dental Design Education Empathy Engagement Strategies Executive Presence Financial Services Go Go-To-Market Strategy Health benefits Healthcare Healthcare services HIPAA Innovation Insurance Insurance Products Internal Communications IT Leadership Life Insurance Management Marketing Marketing Analytics Marketing campaigns Marketing strategies Marketing Strategy Market Research Market trends Medicaid Medicare Medicare Advantage Network Organization People Management Performance Metrics Planning Policy Presentations Project Management Recruitment Research Sales Scheduling Security Strategic Marketing Strategy Support Team Development Teams Testing Training Vision Wellness
Experience5 years
EducationAnalytics Associate Bachelor Business Communications Education Healthcare Higher IT Management Marketing MBA
Certifications TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9