Director - Growth Marketing

Skan is recruiting an innovative and execution-oriented Director of Growth Marketing to plan, build, and run inbound and outbound digital and account-based marketing programs to drive and accelerate pipeline growth and conversion. As Director of Growth Marketing, you will be responsible for working cross-functionally to build, execute, and track inbound and outbound marketing programs that drive awareness, generate quality demand for Skan, and convert that demand into customers. The ideal candidate will be highly organized with a unique combination of experience with ABX/ABM, webinar and field event planning and execution, building out programs/emails in HubSpot, managing direct mail and content syndication programs, digital advertisement, email marketing, content creation, and other relevant disciplines. Attention to detail, exceptional verbal and written communication skills, high-quality standards, a positive attitude, and the ability to hit the ground running are a must.

Responsibilities Playing a key role on Skan’s Marketing leadership team, reporting to the VP, Head of Global Marketing. The Director of Growth Marketing will:

Strategic Marketing and Campaign Management: Develop and implement strategic marketing initiatives, including demand generation and ABM/ABX campaigns, in collaboration with key stakeholders.  Build and manage multi-channel campaigns to drive demand, leveraging platforms for email, DSP, PPC, and social ads.  Engage key audiences to enhance brand awareness and lead generation.

Data Analysis and Performance Reporting:  Construct segmentation and audience lists for personalized campaigns.  Analyze marketing campaign performance and build KPI reports to guide iterative improvements.  Provide data-driven insights for campaign planning and optimization.

Content Development and Syndication:  Collaborate with marketing teams to create and manage diverse content plans, including social posts, articles, videos, and gated content.  Manage content syndication programs to acquire new leads and maintain high-quality lead standards.

Event and Webinar Planning/Execution: Plan and execute quarterly in-person ABM events and develop webinar strategies that align with pipeline development goals.  Coordinate with internal and external stakeholders to ensure successful event execution from start to finish.

Sales and CRM Coordination:  Support sales and SDR teams with strategic prioritization of outbound efforts, account selection, and execution of outbound campaigns.  Create and manage a monthly sales sprint calendar in the CRM, aligning with demand generation programs to optimize sales efforts.

Cross-functional Collaboration and Communication:  Work closely with product marketing, sales, SDRs, and digital marketing teams to ensure timely execution of campaigns and content dissemination.  Foster strong relationships with various teams to …