Director, Global Marketing Campaigns

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011
• Over 3000 customers trust Bitsight
• Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

Job Overview:

We are seeking a Director of Global Campaigns to lead our marketing initiatives across various global markets, aiming to enhance our market presence and drive substantial revenue growth. This strategic role is crucial for developing, overseeing, and integrating comprehensive global marketing strategies that align with the company’s overarching sales and marketing objectives. The Director will collaborate with product and content marketing teams and regional marketing directors, adapting global campaigns to regional and market segment specifics to maximize effectiveness and accelerate growth. The ideal candidate will have a robust background in omnichannel marketing strategy, including ABX (Account-Based Experience) expertise, and will be adept at leveraging insights and feedback to continually refine these strategies.

Responsibilities:

Strategic Campaign Leadership: Develop and oversee an integrated global marketing campaign strategy, ensuring alignment with the company's broader marketing and sales goals. This includes crafting compelling, scalable marketing campaigns that directly attract, engage, nurture, and convert both prospects and customers in our priority market segments.

Digital Marketing Oversight: Oversee all aspects of digital marketing, including paid social media, PPC, and digital advertising, to ensure they bolster global campaign objectives and deliver results.

Database Marketing and Nurture Strategy: Direct the overall strategy for marketing to our existing database using email, retargeting, webinars, nurtures, etc. Focus on segmentation, personalization, and integration with broader marketing campaigns to enhance the customer journey and accelerate pipeline progression. 

Collaboration and Regional Alignment: Work closely with regional Demand Marketing Directors as they tailor global campaigns to regional needs, gathering insights and feedback to assess market-specific campaign performance and adapt strategies accordingly. Foster cross-functional collaboration with product marketing, content marketing, corporate communications, and sales teams to ensure marketing campaigns incorporate effective messaging and content, aligned to Bitsight personas and market segments.

Key Metrics of Success:

• Market Expansion: Successful growth in defined market segments, measured by customer acquisition and …