Director, Demand Generation

Who we are. . .

Pearl Health is restoring the independence and joy of practicing medicine for doctors in the United States. Our healthcare system has burdened our doctors with too much process, while removing them from what they do best: caring for those we love most. We are a team of physicians and public health experts (Stanford, Dartmouth, Harvard, Mass. General), technologists (athenahealth, Apple, Amazon, Meta, Flatiron), healthcare innovators (Oscar, Aledade, Stellar, Arcadia) and experienced risk management professionals (CVS/Aetna, Humana, Cigna, United, Bridgewater) who believe that primary care providers (PCPs) are the key to the United States’ future health. Pearl recently announced a strategic partnership to proliferate value-based care with Walgreens, one of the largest healthcare companies in the country. Our investors include Andreessen Horowitz, Viking Global Investors, AlleyCorp, and SV Angel. 

Pearl Health helps PCPs who are overwhelmed by the demands of an aging population and the unpredictable business model inherent to Medicare. Over time, this solution will empower PCPs to provide better care to the country. We believe there is a need to bring humanism back to healthcare by giving physicians the ability to better allocate their time with patients, increasing their autonomy, creating incentives that are aligned with achieving better outcomes through clinical decision-making powered by actionable intelligence, and making risk more available and more readily optimized through an intelligent marketplace. 

The role. . . 

We’re looking for an entrepreneurial, experienced, and hands-on Director of Demand Generation to design and execute marketing campaigns, and drive activities that increase brand visibility, generate leads, and help us expand our network of primary care physicians and groups across the United States. We're racing toward aggressive growth targets in the upcoming year, and this role will be pivotal as we continue to scale the business.

This is a leadership position within our marketing organization, reporting directly to our Head of Marketing. In this role, you will have a high-degree of ownership over demand generation activities from strategy to execution and will be poised to rapidly take on increasing responsibility as our team continues to grow. 

• Demand Generation Strategy: Collaborate with the Head of Marketing to create and develop our holistic demand generation strategy and multichannel campaign plans across customer segments.
• Campaign Execution: Develop and execute on lead generation campaigns, including online and offline channels, to drive qualified leads to the sales team and support revenue growth. 
• Content Creation: Ideate on …