Director, CRM

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

• Lead and own the CRM strategy for fantasy sports and sportsbook products through omni-channel messaging.
• Lead efforts in segmentation and persona development to create personalized customer experiences that increase retention and loyalty.
• Develop and execute data-driven retention strategies, leveraging CRM tools to enhance customer engagement.
• Work within a matrixed, cross-functional team to deliver high-impact retention and engagement initiatives across multiple projects.
• Partner with Marketing leadership and Executive teams to shape and influence company-wide strategic initiatives focused on customer retention and loyalty.
• Build strong relationships with key stakeholders across teams to align retention efforts and ensure seamless execution.
• Mentor and manage a high-performing team focused on customer retention and engagement.

Who you are:

• 8+ years of experience in customer marketing, retention marketing, CRM, or customer strategy. 3+ years of experience managing teams.
• Deep understanding of retention, general marketing, and automation tools such as Braze and Optimove.
• Experience in segmentation and persona development to drive personalized marketing strategies.
• Data-driven decision maker with a strong focus on analyzing and improving company performance.
• Ability to lead complex projects and deliver measurable results in a fast-paced environment.
• Passionate about lifecycle marketing and building innovative loyalty programs to boost customer engagement and retention.
• Excellent communication and interpersonal skills.

Even better if you have:

• Experience in mobile apps and real-money gaming or retail.
• Passion for sports and a strong understanding of the sports industry.
• Experience using Braze and Opitmove.

Our target starting base salary range for this position is between $160,000 and $200,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.