Director, Creator Growth

Are you a driven, consultative sales professional who excels at quickly establishing rapport and building deep relationships that lead to mutually beneficial outcomes? And, love having fun while doing it?! We’re looking for a passionate professional to join Raptive’s Creator Growth Team, focusing on engaging with the largest independent websites on the Internet. In this role, you’ll lead comprehensive discovery to uncover opportunities, craft tailored solutions, and leverage product expertise to bring on industry-leading creators. You’ll partner closely with an experienced BDR, as well as our marketing, product, and executive teams to differentiate Raptive as the best solution—and close major opportunities that accelerate our growth.

What you’ll be doing:

• Develop & Manage Strategic Relationships
  • Own a focused book of high-value, named accounts; serve as their primary point of contact, understanding their business models and growth needs, and positioning Raptive as the best partner.
  • Build rapport via outbound calling, email campaigns, in-person meetings, and industry events.
• Engage Prospective Creators with Deep Expertise
  • Demonstrate a strong command of Raptive’s product suite, the broader digital media landscape, and key industry trends.
  • Translate this knowledge into compelling sales narratives that address each prospect’s unique challenges.
• Create Tailored Solutions
  • Conduct deep discovery to uncover pain points and objectives; collaboratively design solutions that integrate Raptive’s offerings (ad management, audience growth, SEO tools, etc.).
  • Present customized proposals that articulate clear business value and ROI.
• Collaborate Across Teams
  • Work with an experienced BDR who will help source leads and coordinate initial outreach.
  • Partner with marketing to develop targeted messaging and campaigns, ensuring a cohesive end-to-end experience for prospective creators.
  • Tap into Raptive’s executive and expert teams to bring additional thought leadership and credibility to strategic deals.
• Attend Key Events & Conferences
  • Represent Raptive at industry conferences, summits, and O&O (owned & operated) events, ensuring high-value creators are engaged.
  • Serve as an on-site ambassador, showcasing Raptive’s mission, capabilities, and track record.
• Maintain High Sales Activity & Organization
  • Own the pipeline within your strategic account list, ensuring timely follow-ups, well-documented communications, and accurate forecasting.
  • Use Salesforce reporting and internal systems to keep leadership informed of deal progress and pipeline health.
• Consistently Achieve Quotas & Objectives
  • Drive sustained new business growth by converting outbound prospects into signed creators.
  • Monitor and surpass monthly and quarterly team sales targets, hitting or exceeding goals on a consistent basis.

The skills and experience you bring to the job:

• Proven New Business Sales Experience
  • History of finding, managing, and closing high-value deals within digital media, tech, or advertising environments.
  • Demonstrated hunter mentality—driven to independently prospect and build new relationships, while working closely with the team to meet goals.
• Deep Industry & Product Knowledge
  • Understanding of digital advertising, social media, SEO, and the broader creator economy.
  • Ability to synthesize product features, competitive differentiators, and market data into compelling value propositions.
• Outstanding Communication & Storytelling
  • Adept at pitching to varied stakeholders, especially content creators and owners of large websites.
  • Skilled at objection handling and customizing narratives to resonate with different audiences.
• Strong Organizational & Independent Work Ethic
  • Self-directed and proactive in identifying opportunities, with meticulous attention to detail.
  • Comfortable owning a defined prospect list and balancing multiple high-touch relationships.
• Team Collaboration & Leadership
  • Willingness to work cross-functionally with marketing, BD, product, and executive stakeholders.
  • A winning-yet-humble attitude—open to feedback and committed to collective success.
• Preferred Experience
  • 5+ years of sales experience (new business or outbound), preferably in publisher development or a related digital media environment.
  • Background in creator-facing roles or a vertical specialization (e.g., lifestyle, food, travel, home décor) is a plus.
  • Familiarity with blogging/publishing & SEO best practices.
  • Ability to collaborate with all levels of the organization and influence stakeholders throughout the sales cycle.

Why Join Raptive?

• Impact: Directly influence Raptive’s trajectory by closing marquee accounts that shape our creator portfolio.
• Innovation: Collaborate with a forward-thinking team and leverage cutting-edge solutions in a rapidly evolving digital media space.
• Culture: Be part of a Fortune 100 Best Place to Work, where inclusion, collaboration, and professional growth are paramount.
• Growth: Hone your expertise in strategic account management, complex sales cycles, and the future of the creator economy.

About Raptive 

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.  We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2023-2024.  

The base salary range for this position is $170,000-$190,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.