Director, Creative Technology

We are a leading rare disease marketing agency specializing in healthcare and pharmaceutical marketing and training. Our digital department builds websites, banner ads, emails, digital marketing campaigns, e-learning modules (using Storyline), and handles a wide array of client digital engagement needs. We are seeking a dynamic and experienced Director of Creative Technology to lead our digital team, driving Purplemoon digital strategy, innovation, and execution for our diverse client portfolio.

Key Responsibilities

• Leadership & Strategy:
  • Collaborate with the leadership team on digital department updates and strategic planning.
  • Develop new and innovative digital marketing products and learning strategies for Purplemoon
  • Collaborate with leadership to innovate and identify emerging technologies or solutions tailored to healthcare and pharma marketing needs.
• Client & Team Collaboration:
  • Serve as the primary digital expert, interfacing with clients to provide strategic guidance and address technical questions.
  • Oversee and manage internal and remote development teams, ensuring projects are delivered on time and meet quality standards.
  • Work closely with account teams and clients to align on project goals, timelines, and deliverables.
• Execution & Oversight:
  • Manage the development and deployment of digital assets, including websites, marketing campaigns, and e-learning modules.
  • Oversee digital marketing omnichannel efforts, including Google Ads campaigns, Veeva-approved assets, and IQVIA tools.

Required Qualifications 

• 10-15 years with Master's education (MBA or Master's in technical space) along with a Bachelor's degree (ideally in CS or a relevant field for digital marketing)
  • Experience should also ideally be in pharmaceutical marketing agencies
  • 5 of those years should be in management.
  • Senior-level experience in digital marketing, learning, and technology leadership roles, ideally within healthcare or pharma marketing.
  • Proficiency with Google Ads, Veeva, IQVIA, and other technical platforms commonly used in a digital marketing agency.
  • Strong understanding of general programming concepts and web development.
  • Proven track record of strategic oversight and successfully managing internal and remote teams.
  • Exceptional problem-solving skills and the ability to juggle multiple projects across clients and functions.
  • Excellent communication skills, both written and verbal.

Preferred Qualifications

• Experience in rare disease marketing.
• Knowledge of programming languages a plus.
• Ability to look at a product build and confirm the approach.

Work Environment

• This is a hybrid position in the NYC area, with the flexibility to work fully remote for the right candidate.

Why Join Us?

This is an exciting opportunity to play a pivotal role in the growth and success of our agency while making a meaningful impact on rare disease awareness and …