FreshRemote.Work

Director, Content Marketing

United States (Remote)

Director, Content Marketing

The Director, Content Marketing plays a key role in driving our content strategy and ensuring the creation of high-quality, engaging, and impactful content across various channels. This position leads a team of content marketers and collaborates closely with cross-functional teams to achieve our marketing objectives. The Director, Content Marketing understands the financial technology industry, demonstrates strong leadership skills, and has a proven track record of successful content marketing strategies.

What You'll Do:

  • Execute a comprehensive content marketing strategy that aligns with the company's goals and brand vision.
  • Lead and mentor a team of content creators, providing guidance, feedback, and support to foster professional growth and ensure high-quality deliverables.
  • Oversee the creation of compelling and informative content across multiple platforms, including website, blog, social media, email marketing, whitepapers, etc.
  • Collaborate with internal stakeholders, such as product managers, sales teams, and subject matter experts, to gather insights and develop content that effectively communicates our value proposition.
  • Manage relationships with external agencies, freelancers, and vendors to ensure timely delivery of content projects, while maintaining quality standards.
  • Drive the editorial planning process, including content ideation, creation, distribution, and performance tracking.
  • Monitor industry trends, competitor activities, and customer needs to identify content opportunities and adjust the content strategy accordingly.
  • Utilize SEO strategies and best practices to optimize content for search engines and maximize organic visibility.
  • Take ownership of the content marketing budget, allocate resources effectively, and ensure efficient use of funds.
  • Collaborate with the marketing leadership team to contribute to overall marketing strategy and initiatives.
  • Stay up-to-date with advancements in content marketing, technology, and industry trends to continuously enhance content marketing efforts.

What You'll Bring:

  • Bachelor's degree in Marketing, Communications, or a related field (or relevant experience) - 8+ years
  • Proven success in content marketing, preferably within the financial technology industry.
  • Strong leadership skills with previous experience managing and developing a high-performing team.
  • Demonstrated success in developing and executing content marketing strategies that drive brand awareness, engagement, and lead generation.
  • Solid understanding of digital marketing, SEO, and social media best practices.
  • Exceptional written and verbal communication skills with an ability to craft engaging and persuasive content.
  • Experience in managing agency relationships and collaborating with external vendors.
  • Proficient in utilizing content management systems, marketing automation tools, and analytics …
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