Director, Content Marketing
United States (Remote)
Director, Content Marketing
The Director, Content Marketing plays a key role in driving our content strategy and ensuring the creation of high-quality, engaging, and impactful content across various channels. This position leads a team of content marketers and collaborates closely with cross-functional teams to achieve our marketing objectives. The Director, Content Marketing understands the financial technology industry, demonstrates strong leadership skills, and has a proven track record of successful content marketing strategies.
What You'll Do:
- Execute a comprehensive content marketing strategy that aligns with the company's goals and brand vision.
- Lead and mentor a team of content creators, providing guidance, feedback, and support to foster professional growth and ensure high-quality deliverables.
- Oversee the creation of compelling and informative content across multiple platforms, including website, blog, social media, email marketing, whitepapers, etc.
- Collaborate with internal stakeholders, such as product managers, sales teams, and subject matter experts, to gather insights and develop content that effectively communicates our value proposition.
- Manage relationships with external agencies, freelancers, and vendors to ensure timely delivery of content projects, while maintaining quality standards.
- Drive the editorial planning process, including content ideation, creation, distribution, and performance tracking.
- Monitor industry trends, competitor activities, and customer needs to identify content opportunities and adjust the content strategy accordingly.
- Utilize SEO strategies and best practices to optimize content for search engines and maximize organic visibility.
- Take ownership of the content marketing budget, allocate resources effectively, and ensure efficient use of funds.
- Collaborate with the marketing leadership team to contribute to overall marketing strategy and initiatives.
- Stay up-to-date with advancements in content marketing, technology, and industry trends to continuously enhance content marketing efforts.
What You'll Bring:
- Bachelor's degree in Marketing, Communications, or a related field (or relevant experience) - 8+ years
- Proven success in content marketing, preferably within the financial technology industry.
- Strong leadership skills with previous experience managing and developing a high-performing team.
- Demonstrated success in developing and executing content marketing strategies that drive brand awareness, engagement, and lead generation.
- Solid understanding of digital marketing, SEO, and social media best practices.
- Exceptional written and verbal communication skills with an ability to craft engaging and persuasive content.
- Experience in managing agency relationships and collaborating with external vendors.
- Proficient in utilizing content management systems, marketing automation tools, and analytics …
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Commissions Equity Flexible working hours Fully remote Inclusive environment Open PTO Opportunities for growth Paid parental leave Performance bonuses Performance-related bonuses Professional development Recognition Sabbatical Work from Anywhere
Tasks- Collaborate with stakeholders
- Manage budget
- Manage external relationships
- Monitor industry trends
- Optimize content for SEO
- Oversee content creation
Accountability Analytical Analytics Analytics Platforms Automation Automation tools B2B Communication Communications Content management systems Content Marketing Digital Marketing Digital payments Finance Financial technology Leadership Lead Generation Marketing Payments Project Management Sales SEO Social media
Experience8 years
EducationBachelor's degree Business Communications Marketing Related Field
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9