Director Channel Marketing and Merchandising

About Justrite Safety Group

At Justrite Safety Group, we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence.

As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority—it's our passion.

The Contribution You’ll bring to this Role:

Justrite is seeking a Channel Marketing and Merchandising Director to drive channel marketing initiatives and enhance merchandising strategies at distributor sites, with the goal of boosting sales and strengthening brand visibility. This position will focus on developing impactful marketing materials, optimizing product presentation, and supporting Product Information Management (PIM) systems to drive consistent branding and improved customer engagement. Key performance indicators (KPIs) include achieving targeted sales growth, enhancing merchandising effectiveness by increasing product visibility scores, expanding market penetration with new distributors, and maximizing digital engagement through website and social media metrics. This role manages a small team of channel marketing professionals and trade show support.

In this role, you will report directly to the VP, Marketing setting the stage for your career to soar! This role is your gateway to opportunities for advancement, with the potential to grow within the organization in 3-5 years as you make meaningful contributions to our organizational goals.

About the Team:

Joining our Marketing team means stepping into a fast-paced, creative environment where innovation and strategy go hand in hand. Our marketing team is the driving force behind our brand’s voice and image, responsible for crafting compelling narratives, engaging with our audience, and driving demand across various channels. Here, you’ll collaborate with talented professionals who are passionate about staying ahead of industry trends and delivering impactful campaigns that resonate with our target markets. As a member of this team, you’ll have the chance to work on exciting projects that span digital marketing, content creation, brand management, and more.

What You’ll Do at Justrite:

• Marketing and Promotion Material Development: 

• • Design and produce engaging marketing materials tailored for distributors, including brochures, digital content, and promotional displays. 
  • Collaborate with the sales team to identify marketing needs and ensure alignment with corporate branding.   Additionally, work closely with sales representatives to align marketing strategies with sales objectives and initiatives. 
  • Develop and implement promotional campaigns to drive sales during peak periods. 
  • Manage the budgets for sales promotions for maximum benefit.  

• Merchandising Strategy: 

• • Analyze and enhance merchandising practices at distributor locations to maximize product visibility and drive customer engagement. 
  • Conduct regular site visits and audits to assess merchandising effectiveness and provide actionable recommendations. 

• Distributor Relationship Management: combined some bullets here 

• • Serve as a key point of contact for distributor partners, offering guidance and support for marketing initiatives and merchandising strategies. 
  • Gather and analyze feedback from distributors and customers to refine marketing approaches and product offerings. 
  • Develop training programs and resources to empower distributors in effectively showcasing Justrite products. 
  • Facilitate the onboarding process for new distributors, ensuring they are equipped with necessary training, resources, and marketing materials. 
  • Plan and coordinate participation in trade shows and industry events to promote Justrite products and strengthen distributor relationships. 
  • Develop materials and presentations for trade shows that effectively showcase product benefits and company values 

• Product Information Management (PIM): 

• • Support the integration and optimization of PIM systems, ensuring accurate and up-to-date product information is available to distributors. 
  • Collaborate with IT and product teams to improve data consistency and accessibility. 

• Training and Development: 

• • Provide ongoing training to distributor sales teams on product features, benefits, and marketing tactics. 
  • Conduct onsite and remote training for inside and outside sakes at distributors. 
  • Make on demand materials available for creating product awareness  

• Digital Marketing Initiatives: 

• • Support online marketing efforts, including social media, email campaigns, and website content, to enhance distributor visibility. 

• People and Team Development: 
  • Manages expectations, performance and result-focused marketing programs through a team of individual contributors’ roles.   Initiates ongoing staff communication and performance feedback and coach managers on developing others.   Supports the JSG Code of Conduct and Core Value initiatives.  

Your Skills and Expertise:

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

• Bachelor's degree in Business Administration or Marketing preferred  

• A minimum of 9+ years previous experience in Marketing with progressive leadership responsibilities preferably in the industrial or manufacturing sector 

• Strong understanding of distributor networks and retail merchandising principles. 
• Proven ability to create compelling marketing content and effective merchandising strategies. 

Additional qualifications that could help you succeed even further in this role include:

• Excellent communication and interpersonal skills, with a collaborative approach to working with distributors. 
• Proficiency in PIM systems and data analysis tools. 
• Past experience with managing a team, setting goals and priorities and providing coaching and career mentoring 
• Demonstrates proficiency in Microsoft Office applications, and other marketing platforms as required 
• Applies tools and processes to successfully manage budget. 
• Assesses work activities and allocates resources appropriately. 

Compensation:

The position offers a competitive base salary ranging from $125,000 to $145,000.

Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance.   Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits:

Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You’ll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We understand the importance of work-life balance, so we offer flexible hours and remote work options, giving you the freedom to manage your time effectively.  These options vary depending on the specific roles and business needs. 

Your financial future is secure with our 401K plan, complete with a company match, and you’re protected with company-paid short and long-term disability insurance. To ensure you’re at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.

Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!