Director, Brand and Content

Who We Are

Simpplr is the leading AI-powered employee experience platform. Organizations use our forward-looking, adaptable products to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables them to flourish.

Trusted by more than 700+ leading brands, including Penske, Snowflake, Moderna, Eurostar, and AAA, our customers are achieving measurable improvements in employee engagement, productivity, and accelerated business performance.

Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Sapphire Ventures, Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.

The Opportunity

The role will have a high impact on the journey forward for Simpplr, an AI-powered integrated employee experience platform ranked as a top leader both by Gartner and Forrester. The role will drive the establishment of brand, thought leadership, and research insights as critical differentiators and strengthen Simpplr's leadership in the market.

Your Job Responsibilities

What you will be doing:

• Own, shepherd, and develop our brand, with the goal of building a brand that the market associates as the leading brand in the category.
• Working with your team, you will develop brand elements, guidelines, and assets and ensure that key marketing, sales, and corporate materials and experiences are on-brand. 
• You will lead creative, content, brand storytelling, social, PR, website, on-brand presence at events and webinars, etc., and also work closely with internal and corporate communications.
• You will work with your teams on the content calendar and deliver high-quality, on-brand content that helps the business achieve its revenue and category leadership goals. Content types include eBooks, white papers, blog articles, infographics, podcasts, contributed media write-ups, etc.
• You will be driving how we project our thought leadership and subject matter expertise, especially in AI and employee experience.
• Research insights are a key part of our brand, and we are known for publishing influential annual reports. You will be driving the maximum impact of such research for brand awareness and amplification.
• You will also be responsible for controllable on-brand presence and messaging on the major social media platforms, relevant 3rd-party websites, and review sites such as G2, TrustRadius, Capterra, and Gartner Peer Insights.
• On the PR front, you will aim for earned stories and placements not just in industry publications but also in top-tier business media such as Forbes, …