Director, Analytics - Remote

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

The Director, Analytics leads the development of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media programs. You will manage data and insight delivery processes, inspire creativity, and ensure all around team success.

We are looking for someone who is execution-focused and manages data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that uses automation.

You will have a natural curiosity, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve our performance. Lead overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design. You will have managerial responsibilities. You will report to the VP, Analytics. This is a remote role (EST).

• Understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
• Work with internal and client teams to identify needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
• Guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will use to make informed decisions
• Ensure understanding between daily analytics support and approved measurement frameworks
• Prepare and deliver executive-level presentations for internal and external audience
• Participate in …