Digital Strategist - Sinch Applications

Our Digital Strategists lead the charge in bringing Sinch’s individual SaaS brands digital marketing to life. From high-level campaign strategy to the practical details of execution and performance reporting, you will be the linchpin that makes it all happen.  

Working closely with product, product marketing, content & lifecycle, and performance teams, you will ensure marketing activities and campaigns are not only impactful but also seamless and cohesive. 

• Collaborate with product and product marketing to align digital activities (SEO, SEM, content, lifecycle, web) with product-level targets and roadmaps. 

• Analyze current performance, with a keen ability to understand the interplay of macro (e.g., pricing changes) and micro variables (e.g., keyword rankings). 

• Develop different marketing hypotheses to inform resource planning and campaign prioritization. 

• Lead weekly calls to ensure individual marketing functions are contributing to quarterly and bi-annual goals. 

• Report digital performance to a broad range of business stakeholders on weekly and monthly calls. 

• Create robust project plans for both planned and unplanned work, and ensure effective execution. 

• Stay ahead of industry trends to recommend content, creative assets, and tactics that resonate with our audience. 

Requirements

• You have 5+ years of generalist SaaS marketing experience, with a blend of brand, channel, performance, lifecycle, demand gen, and integrated campaign marketing. 

• You have 3+ years of experience in a marketing leadership capacity. 

• You have a proven track record of managing digital marketing channels at high-growth companies with demonstrable ROI. 

• You possess sharp project management, communication, and writing skills, bringing clarity and action to keep work moving forward with many stakeholders. 

• You have experience tracking and reporting on marketing performance across various metrics and diverse channels. 

• You have the ability to navigate gray areas by developing new processes and streamlining workflows. 

• You are confident in advocating and educating cross-functional stakeholders on the nuances of the brand and digital marketing. 

Our Values 

At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. 

Bring your authentic self to Sinch 

Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us. 

We’re proud to be an equal …