Digital Sales Strategist - Remote

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a driven and highly-collaborative Digital Strategist to partner with our K12 sales team in selling and supporting Niche Enrollment Marketing services You will work with our growing book of over 2,400 K12 partners to identify opportunities, prepare, present, sell and retain Niche partnerships, comprised primarily of digital marketing products and services. The ideal candidate will have intimate knowledge of common advertising platforms and reporting tools (i.e. Google, Facebook, Google Analytics, ), as well as, proven client- facing sales success. This role will report to the Lead Digital Strategist.

What You Will Do

  • Work cross-functionally with partnership managers and digital marketing specialists to service the full sales cycle of Niche partnerships and our paid digital marketing.
  • Regularly join client sales calls as the “Subject Matter Expert” (SME) on all of the technical aspects of Niche digital products and services
  • Provide technical support to sales when helping clients with tasks in Google Analytics and Google Tag Manager
  • Help to monitor key client campaign performance (Top 20% of client spenders)
  • Proactively/forward looking support for PMs to identify and win partnership expansion
  • Collaborate with Development Specialists and B2B Marketing to identify and engage with partners throughout the partnership lifecycle
  • Work with Digital Marketing Specialists to create effective campaign plans and reporting

During the First Month:

  • Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
  • Work with members of the Sales team to begin to understand our users, our clients, the industry, and our direct sales organization
  • Through sales training, learn about foundational Niche products and processes
  • Shadow your Manager & Partnership Managers to learn our sales process and the nuances of  sales objections and expansion opportunities with current partners
  • Learn the basics of Salesforce from a Niche perspective

Within 3-6 Months:

  • Gain a deep understanding of our sales organization and how different teams work
  • Begin independently connecting with PMs and joining them on client calls
  • Begin proactively diving into client health via reports and analytics to support reps
  • Start to co-present, demo and ultimately lead Digital Ad portions of a PM sales call
  • Begin to learn the ins and outs of K-12 and college enrollment marketing, digital advertising, and how we drive value for our clients—do some self-guided research and present your findings

Within 6-9 Months:

  • You will become an expert on digital advertising for K-12 schools
  • Utilize reports and dashboards to help guide your forward strategic planning in supporting the team and driving digital sales outcomes
  • Develop weekly cadence with PM Sales Leaders for digital expansion and revenue save opportunities.
  • Create a Digital Revenue forecast funnel (with Lead Digital Strategist) for the PM K12 Team
  • You will have a deep knowledge of our product, company, and sales organization
  • You will be held accountable for driving value for our clients through sales calls

What We Are Looking For

  • A proven track record of sales success and passion for client service.
  • Experience with digital marketing platforms (Google and Facebook preferred)
  • Experience with website analytics and tracking tools (Google Analytics and Tag Manager)
  • Adept with Salesforce and other CRM tools
  • A clear communicator with the ability to work in a fast-paced environment
  • A team player with the ability to support multiple internal and external stakeholders
  • Track record of delivering results in  individual or team based sales
  • Desire and passion to coach and teach others
  • Excellent presentation and communication skills are essential

Are you excited about the position and its responsibilities, but hesitant because your experience doesn't align 100% with the posted requirements? We believe you are more than a resume, so go for it! You won’t want to miss the opportunity to play a part in helping students find where they belong.

Key Skills

  • Experience in client facing roles
  • SaaS, education or ed-tech experience a plus
  • Passion for learning new things and forming relationships
  • Must be a self-starter with the ability to proactively find opportunities
  • Bachelor’s degree


Our national target base salary range is $65,000, plus uncapped commission and participation in our Stock Option Program. The OTE (On Target Earnings) for this role will be $110,000.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Why Niche?

  • We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
  • Full time, salaried position with competitive compensation in a fast-growing company
  • Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
  • Flexible Paid Time Off Policy
  • Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
  • Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
  • Meaningful 401(k) with employer match
  • Your ideas and work will make an immediate impact on our company and millions of users
  • You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CA, CT, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.


Job Profile


North America


United States


Performance-based compensation Stock option program


Analytics Communication Digital Advertising Digital Marketing Facebook Google Google Analytics Google Tag Manager Marketing Reporting SaaS Sales Salesforce Sales Training Strategic planning

  • Collaborate with partnership managers and digital marketing specialists
  • Create effective campaign plans and reporting
  • Identify and win partnership expansion opportunities
  • Monitor key client campaign performance
  • Provide technical support on Niche digital products and services
  • Reporting
  • Training

Fully remote


America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9