Digital Sales Strategist

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a driven and highly-collaborative Digital Strategist to partner with our K12 sales team in selling and supporting Niche Enrollment Marketing services You will work with our growing book of over 2,400 K12 partners to identify opportunities, prepare, present, sell and retain Niche partnerships, comprised primarily of digital marketing products and services. The ideal candidate will have intimate knowledge of common advertising platforms and reporting tools (i.e. Google, Facebook, Google Analytics, ), as well as, proven client- facing sales success. This role will report to the Lead Digital Strategist.

What You Will Do

• Work cross-functionally with partnership managers and digital marketing specialists to service the full sales cycle of Niche partnerships and our paid digital marketing.
• Regularly join client sales calls as the “Subject Matter Expert” (SME) on all of the technical aspects of Niche digital products and services
• Provide technical support to sales when helping clients with tasks in Google Analytics and Google Tag Manager
• Help to monitor key client campaign performance (Top 20% of client spenders)
• Proactively/forward looking support for PMs to identify and win partnership expansion
• Collaborate with Development Specialists and B2B Marketing to identify and engage with partners throughout the partnership lifecycle
• Work with Digital Marketing Specialists to create effective campaign plans and reporting

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Work with members of the Sales team to begin to understand our users, our clients, the industry, and our direct sales organization
• Through sales training, learn about foundational Niche products and processes
• Shadow your Manager & Partnership Managers to learn our sales process and the nuances of  sales objections and expansion opportunities with …