Digital Media Buyer

Digital Media Buyer 
Location: Remote- US 
 
Ready to make a difference? 
Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising. As the ideal candidate, you will have an opportunity to expand upon your specialty in search campaigns and learn additional digital marketing channels. In this role, you'll lead the execution, management, and optimization of digital media campaigns, with a primary focus on search, but also encompassing programmatic display, native, and social channels for the Energy and Government sectors. This position offers an enriching environment for career advancement within a dynamic and collaborative organization. You will not only manage campaigns but also drive their performance, leveraging your skills in digital buying and strategic thinking. Owning the digital buying for assigned accounts, you'll work closely with media strategists to develop and implement media plans, ensuring excellence in execution, optimization, and reporting. If you have a passion for keyword research, analyzing campaign data, optimizing media buys, and turning insights into impactful actions, this opportunity offers the perfect platform to expand your experience and contribute significantly to our team's success. 

Why you will love working here: 

• Quality of life: Flexible workplace arrangements, work-life balance 
• Investment of the community: Donation matching, volunteer opportunities 
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan 
• And many, many more (Ask your recruiter for more details!) 

 
What you will be doing: 

• Execute and Optimize Digital Media Campaigns: Efficiently manage campaigns across various online marketing channels and platforms (Google Ads, Facebook, LinkedIn, The Trade Desk, etc.), ensuring they meet set objectives and performance benchmarks. 
• PPC Search: Conduct keyword research and analysis, reviewing search copy and providing constructive suggestions; manage budgets in line with strategy and ensure that monthly spend is on target. 
• Campaign Management and Digital Buying: Day-to-day management of digital campaigns, managing their progress toward budget and KPI goals, and making necessary adjustments for optimal performance. Management of digital buying for assigned accounts, utilizing understanding in digital media and analytics to maximize campaign outcomes. 
• Data Analysis and Trend Identification: Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance. 
• Reporting and Performance Improvement: Oversee the reporting for each campaign monthly, providing insights and recommendations for continuous improvement. Utilize tools such as Google Looker, Microsoft Excel, and Google Analytics. 
• Team Collaboration: Be an active member of …