Digital Marketing Strategist, Human-Centered Design

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

As a digital strategist, you excel at listening to the voice of the consumer and leveraging it to drive strategic decision-making. You use research to push beyond norms, aiming for breakthrough brand experiences. Your optimism, creativity, and analytical mindset enable you to deeply understand behaviors and motivations, framing solutions that align with partner organizations' goals. You craft marketing strategies that authentically define their identity and promises to the world. 

You're adept at extracting insights from consumer voices, using research to inspire innovative ideas and challenge norms for simplicity and clarity in design. Your curiosity drives a keen understanding of human behaviors, shaping solutions that bring order to organizational identities and communications. 

Recognizing digital experiences as integral tools for organizational expression, you embrace curiosity, exploring emerging trends and technologies. You're proactive in learning and innovation, driven by a quest for impactful solutions through analysis and strategic refinement. Each challenge is an opportunity for deeper understanding and thought leadership. 

Here’s a list of a few we hope you can help us with:  

You will:  

• Support the discovery process and help develop strategic recommendations for diverse marketing and digital projects (website assessments and redesigns, new customer acquisition marketing, go-to-market strategies, pre- and post-launch engagement and optimization strategies). 

• Collaborate with cross-functional teams, serving as a lead on projects that require digital strategy and activation, data analysis and reporting. 

• Gain a deep understanding of our client partners’ business, market and audiences, helping define their business and marketing objectives 

• Develop and pitch impactful omni-channel marketing strategies that support our client partners’ business and marketing goals.  

• Collaborate with lead strategists in the research, analysis, and strategic formulation that contributes to the development of creative briefs and strategic initiatives. 

• Launch, analyze, monitor, optimize and measure performance of digital campaigns, assessing against client KPI’s and ROAS. 

• Develop data-driven insights by delving into data analytics and present strategic narratives and recommendations to client stakeholders.   

• Interpret a variety of data analytics and conversion tracking to inform new and existing tactics and strategies.  

• Help build measurable KPIs around business and marketing goals, leveraging analytics to inform recommendations and measure results. 

• Develop strategic reports that provide clients with actionable insights to drive marketing initiatives forward. 

• Develop analytics tracking plans; take the lead on implementation and performance reporting.  

• Develop and implement sophisticated attribution models to accurately assess the impact of various digital marketing channels and touchpoints on customer journeys. 

• Evaluate and integrate technologies or platforms that enhance attribution capabilities, such as advanced machine learning algorithms or data visualization tools. 

• Stay abreast of industry trends and best practices in attribution modeling and digital marketing analytics to continuously enhance strategies and methodologies.  

• Perform keyword research to formulate content optimization, expansion and go-forward search strategies (SEO and SEM).  

• Know when to elevate from tactics-oriented conversations to strategic overarching thinking, establishing RSM as a strategic partner to our clients.  

• Own the convergence and divergence milestones, broadening and synthesizing when needed — ability to get to the “so what,” actionable insights, key frameworks, and opportunity areas from research so the whole team can move forward.  

• Work on projects in various industries and verticals across a roster of clients.  

• Dig into new technologies, keeping RSM and our client partners on the cutting edge of digital strategy and activation trends.  

You have:  

• 8+ years of experience as a Digital Strategist or equal experience in a strategic, data-driven, client-facing role. Agency experience preferred.  

• Bachelor’s Degree in Marketing, Digital Marketing, or Communications.  

• Knowledge of current digital advertising and analytics tools, methods and techniques (Google AdWords, Google Analytics, Datorama, Salesforce Marketing Cloud, Semrush, DSP platforms, etc.)  

• Proven knowledge of, interest in, and experience with Agile values, principles, and approaches. 

• Impeccable written and communication skills.  

• Experience scoping, estimating and pitching projects.  

• A natural or learned ability to push clients at the appropriate time and demonstrate flexibility at the appropriate time.  

• An analytical mindset married with strong problem-solving ability.  

• A passion for marketing technology, innovation and human-centered digital experiences. 

• Self-motivation and a drive to do your very best every day.  

• The ability to thrive in a multidisciplinary team environment.  

• The ability to advocate for ideas while demonstrating humility; sharing skills with others and growing under the direction of RSM leadership.  

• The mindset of a self-starter that does not depend on constant step-by-step direction. 

At RSM, we offer a competitive benefits and compensation package for all our people.  We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing. RSM has a generous time off policy with at least 14 paid holidays, wellbeing days and associate and above access to self-managed time off.  We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients.  Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

RSM is proud to be an Affirmative Action and Equal Employment Opportunity employer.  We are proud to provide our employees with tools to assist them in being successful in achieving both personal and professional goals. We welcome and support all our employees to thrive in an environment free of discrimination and harassment. As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership.  RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com. 

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.