Digital Marketing Specialist

Who We Are: 

NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance who has also earned the WORK180 employer endorsement. We are an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach. To learn more, please visit: https://www.NFP.com.

The Digital Marketing Specialist should have diverse skills and hands-on experience with SEO, social media, paid media (search marketing and social media marketing), content management, project management, and web analytics. This role will assist with executing digital marketing strategies to enhance and achieve business goals. The candidate must be self-motivated with strong critical thinking skills and enjoy working autonomously through team projects.

DUTIES AND RESPONSIBILITIES:

SEO (Search Engine Optimization)

• Conduct comprehensive keyword research and optimize website content, meta tags, headers, and on-page elements to enhance search engine rankings.

Social Media

• Experience creating, curating, and managing content on various social media platforms to build and maintain an online presence for a business.
• Develop social media strategies, plan and schedule posts, engage with the audience, analyze performance metrics, and stay updated on industry trends.

Paid Media (Search Marketing and Social Media Marketing)

• Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads).
• Create compelling ad copy that drives engagement.
• Build and target audiences based on specific demographics and user segments.

Content Management

• Optimize all content types for SEO, including business service pages, blog posts, articles, and multimedia.
• Utilize the corporate CMS (Umbraco) to publish and update content on multiple websites, focusing on accuracy and timeliness.
• Ensure grammatical accuracy, adherence to the organization's style guide, and a user-friendly information architecture.
• Enhance user experience through well-designed page layouts.
• Ensure content accessibility for disabled users, following web accessibility standards (WCAG).
• Collaborate with developers, designers, marketers, and other stakeholders for an integrated approach to website content.

Project Management

• Develop project plans, considering timelines, milestones, and resource allocation.
• Work closely with cross-functional teams, including designers, developers, and content creators, to ensure seamless execution of digital assets and campaigns.

Web Analytics

• Utilize analytics tools (Google Analytics/LookerStudio) to track and analyze content performance, including page views, engagement metrics, and conversion rates.
• Generate regular reports on key performance indicators (KPIs) to inform data-driven decision-making.

EDUCATION AND QUALIFICATIONS:

• Must have at least three to five years of hands-on digital marketing experience within an enterprise or marketing agency environment.
• Proficient in using Microsoft Office Suite and Google Products, including Analytics and Search Console, DataStudio (LookerStudio), and Tag Manager
• Proficient with website content management systems like WordPress, Joomla, Umbraco or Kentico
• Ability to prioritize tasks, meet deadlines, and effectively manage time while juggling multiple projects and responsibilities.
• Strong writing and practical verbal communication skills are required.
• Extremely organized, excellent at managing deadlines, must be accurate and detail-oriented.
• Coachable, trainable attitude and strong critical thinking skills.
• Flexibility in a rapidly changing environment is critical.
• Bachelor’s Degree related to Internet Marketing or Digital Marketing.

What We Offer:

We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $64,000 – $75,000. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

NFP and You... Better Together!

NFP is an inclusive Equal Employment Opportunity employer.