Digital Marketing Specialist

Digital Marketing Specialist 

Are you a strategic thinker who thrives in fast-paced environments and loves using digital marketing to create meaningful connections? Aspire Living & Learning is seeking a dynamic Digital Marketing Specialist to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is perfect for someone passionate about increasing engagement, growing brand awareness, and contributing to meaningful organizational growth. 

This role is an essential member of the People & Culture team and will report directly to the Director of Marketing. 

Key Responsibilities:

• Campaign Development: Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action. Leverage audience segmentation to tailor messaging and ensure campaigns resonate with target groups.
• Paid Advertising: Manage and optimize paid advertising campaigns across digital platforms (e.g., Google Ads, Facebook Ads), incorporating audience segmentation to enhance performance. Explore new advertising opportunities in print and partnerships with local organizations.
• Channel Management & Optimization: Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages that maximize engagement. Maintain and update Aspire’s website (with vendor support) to enhance user experience and drive traffic through SEO, paid search, and digital ads.
• Sponsorships & Events: Secure sponsorships and advertising opportunities at key conferences and events. Collaborate with internal teams to ensure Aspire’s brand is effectively represented.
• Reputation Management: Monitor and manage Aspire’s online presence on platforms like Google Business, Indeed, and Glassdoor. Partner with the People & Culture team to encourage employee reviews and respond to feedback.
• Market Research: Stay up-to-date with industry trends, competitors, and emerging marketing technologies (e.g., automation tools) to identify opportunities for improvement and innovation.

Qualifications: 

• 5-8 years of proven experience in digital marketing, campaign management, and paid advertising.
• Strong writing and editing skills with attention to detail.
• Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics) is strongly preferred.
• Creative mindset with the ability to think outside the box.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Effective time management skills and ability to coordinate multiple takes with interweaving schedules.
• Strong collaboration skills and the ability to work effectively with cross-functional teams.
• Please note that this role requires candidates to live in one of …