Digital Marketing Specialist- Google Ad Manager

Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.

This is a part time (5-10 hours per week, flexible hours), on call and project request specific contract position. 

Kinship’s mission is to support, educated and engage pet parents at every step along their journey as a single source of truth for pet care via expert advice, curated, customized content, and 24/7 access to licensed veterinarians, nutrition and behavior experts. We currently operate under a house-of-brands structure, with Kinship being the behind-the-scenes force that owns and drives our four consumer-facing brands: Adopt-a-Pet (adoption platform), The Wildest (content site with expert health, behavior, nutrition, etc advice), and The Kin (televet chat/app, record storage, personalized recommendation, PetExec (empowers organizations of all sizes to dedicate more time to what truly matters – pets)

Experience working with Google Ad Manager is a requirement. 

• Manage Adopt a Pet site display ads using Google Ad Manager (GAM)
• Load all partner and sister brand ads and initiate campaigns in Google Ad Manager, ensuring that ads are segmented correctly based on agreed-upon allocated share of voice (SOV)
• Manage ad targeting, including geo- and breed-specific ads
• Ensure that the proper tracking is in place on partner and sister brand ads, including DCM tags and/or UTM parameters, where applicable
• Serve as subject matter expert, advising on Google Ad Manager capabilities
• Tracking, reporting, and optimization
• Update display ad tracker to reflect the current ad SOV breakdown as changes are made (cadence: bi-weekly, and when changes are made in GAM)
• Product monthly display ad reports for Adopt a Pet marquee sponsors and sister brands
• Provide recommendations for ad creative and placement optimization based on performance, for the team to present to partners
• Rate card
• Create rate card for Adopt a Pet display ads, providing a breakdown of pricing across inventory   

COMPENSATION

The New York, New York contract salary range for this position is $50-60 hourly, commensurate with experience. 

WHAT YOU CAN EXPECT FROM US:

• Opportunities to impact and grow the business on a day to day basis
• …