Digital Marketing Manager - United Kingdom

Digital Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: United Kingdom

Reporting To: Senior Growth Marketing Manager

Compensation: £50,000 - £60,000 / year

Description

Hello 👋 I’m Emily, Senior Growth Marketing Manager at Pinpoint.

We’re a high-growth, bootstrapped HR-tech start-up building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, strong product-market fit, and happy customers.
In 2024, we need to identify the channels that will launch us into our next phase of growth, and we’re looking for a Digital Marketing Manager to help us achieve this. You’ll be our team’s scientist and tinkerer, full of ideas for new experiments and ad concepts we could try.

About the Role:

Key Responsibilities:

• Lead experiments to seek out and validate new channels, for example, Meta, Reddit, Display advertising or Bing.
• Run tests to help us optimize existing channels, like a CRO test on a landing page, or a new bidding strategy on a PPC platform. You’ll be managing our paid marketing efforts across existing demand capture platforms, which include LinkedIn, Google, and PPC programs—we need you to spot ways to make them more efficient.
• Develop and test creatives across channels—for example drafting new Google Ad headlines, or sending a batch of design briefs to our design agency for new LinkedIn static image ads.
• Contribute to revenue goals—you’ll be working closely with me to generate and capture demand that ensures the whole Marketing & Sales team reliably hits our goals for new opportunities, pipeline, revenue, retention, and churn.
• Report on marketing activity on a regular cadence, tracking KPIs and articulating what the results mean …