Digital Marketing Manager

We Play to Win! 

Big goals. Big achievements. Big impact.  

ServiceMaster employs empowered and engaged teams, delivering growth in an ever-evolving world. Our goal is to double in size over the next few years, which means ambition and risk-taking are part of our daily life. If you are tired of the status quo and complacency, join our team to help franchisees dominate in their respective areas. You’ll be around other winners chasing big goals, guaranteed to bring out the best work of your career!     

 
What We Offer: 

• Medical, Dental, and Vision start the first day of the month following your date of hire
• 401 (k) match
• 15 days paid time off and paid holidays, including 2 floating holidays
• Career growth and advancement

 
Digital Marketing Manager:

We are hiring a new Digital marketing Manager for our team to strategize and execute integrated digital campaigns across multiple brands and platforms. Supporting the Director of Franchise Marketing you will work strategically across business units and with representatives of each brand to bring success using brand specific budgets. 

What you will do:

• Establish the digital marketing capabilities and strategy aligning with the needs and goals of each business unit 
• Effectively and efficiently manage digital marketing spend of multiple business units 
• Serve as lead digital marketing subject matter expert for the Franchise Development team.
• Stay up to date on platform updates to position our campaigns in the most effective direction.
• Develop and drive strategies that provide results for all brands.
• Collaborate with brand marketing teams to brainstorm and plan new advertising campaigns
• Create and deliver data-driven presentations to demonstrate value of the digital ads team services (sales)
• Manage account audits and provide recommendations to digital advertising team ensuring accounts as as optimized as possible.
• Utilize data to implement and optimize advertising campaigns to improve performance
• Seek and develop solutions for developing ROI tool/dashboard for use by executive team 
• Research, find, and implement new digital advertising services to digital footprint. 
• Work with outside vendors to ensure success of programs along defined KPIs
• Collaborate on the overall budget ensuring effective investment of revenue 
• Provide ongoing status updates to the brand marketing leaders and franchise representatives
• Effectively lead a small team of digital marketing specialists and support in the implementation and management of integrated campaigns.

What you will bring:

• Bachelor’s degree in marketing, advertising or related field recommended but not required
• 5+ years’ experience in digital marketing 
• Franchise or Agency experience
• Understanding of B2B marketing strategy
• Experience working with commonly used Ad platforms
• Relevant Google Ads Certifications Required
• Must have strong critical thinking and business consulting skills
• Possess strong written and oral communication skills
• Experience in managing digital advertising budgets to prevent overspend. 
• Strong understanding of Google and Bing campaign offerings and Internet marketing language
• Experience with performance management, coaching, leading, training, delegation, and performance management
• Detail oriented; demonstrates accuracy and thoroughness and monitors own work to ensure quality
• Advanced knowledge of campaign optimization and best practices
• Familiarity with pay-per-click, display and online video/radio advertising
• Ability to manage several simultaneous projects and resources without losing focus
• Intermediate to advanced level experience with Microsoft Office Suite and report generation

Work Location: 

This role is 100% remote and can be based anywhere in the U.S., excluding Los Angeles County

Compensation

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At ServiceMaster, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range offered is $95,000-$105,000 plus bonus. 

About ServiceMaster Brands

ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, ServiceMaster BioClean®, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic™. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.