Digital Marketing Manager (Fully remote)

Who We Are & What We Do:

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,500,000 students across 200+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

An integral part of the marketing team, the Digital Marketing Manager is a highly driven and detail-oriented individual who will support key growth and marketing strategies to acquire leads through digital channels, including email, website, paid ads, and SEO. This individual will work closely with sales, product, and cross-functional marketing teams to launch segmented marketing campaigns to drive audience engagement and conversion.

Core responsibilities will include managing the Branching Minds website; developing compelling copy and creative assets (e.g., for website, email marketing, and ads); and managing all aspects of SEO and paid ads - overall strategy, implementation, spending, and data analysis/reporting. Ideally, this individual will thoughtfully and independently integrate website, paid ads, SEO, and email & content marketing efforts to meet lead generation and pipeline development goals. 

What You Will Achieve:

• Manage SEO, implementing best practices, monitoring and reporting on data, and regularly sharing insights with SMEs and the content marketing team.
• Act as the technical marketing SME on the marketing team, overseeing website and landing page development, campaign setup, A/B testing, UTM usage, and data integration.
• Continuously experiment and A/B test content across emails, ads, web pages, and landing pages to optimize performance.
• Assist Sr. Demand Generation Manager with digital marketing deployment, including emails, paid search, paid ads, landing page creation, web page content/SEO …