Digital Marketing Manager (Distributed - Canada)

Thinkific is a software platform that gives anyone the ability to easily create and sell online courses, build vibrant communities, and monetize memberships. We believe in impactful and innovative work: our team of 260+ Thinkers is building and expanding an incredible product that empowers Creator Educators and businesses around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Are you ready to lead multi-channel marketing campaigns to drive revenue and growth? We’re looking for a Digital Marketing Manager to join us at Thinkific. 

As a Digital Marketing Manager, you’ll work across marketing channels to find opportunities to scale Thinkific’s growth. You will use your flexible marketing skillset to experiment with various projects and use a data-driven approach to decision-making. 

Your goal will be to drive revenue and growth - through ownership of campaigns, working across and uniting channels, promotions, review sites, co-marketing partnerships. Here’s how you’ll accomplish this: 

• Lead multi-channel marketing campaigns, review sites and identify new opportunities for growth on our self serve platform 
• Own the campaign calendar, aligned with Evergreen Lifecycle programs
• Identify key, measurable metrics for campaigns and review sites with the ability to test and scale rapidly
• Manage campaign targets and success including channel metrics improvements, Net Paying improvements
• Ensure campaign and project timelines by working cross functionally with channel owners including paid ads, web, and email 
• Perform marketing reporting analysis for campaigns, reporting on how our channels work together and review sites play into channel champaigns 
• Partner with the Marketing leadership and Analytics team to set and measure against targets for each channel and to develop performance insights
• Create and refine effective programs that leverage customer behavior data, using a multi-channel approach 

The person we have in mind likely:

• Has 5+ years of experience in similar roles, you have owned marketing campaigns at the Strategist or Manager level 
• Has 3+ years of experience in B2C SaaS environments 
• Possesses strong knowledge of product led growth promotions and …