Digital Marketing Manager (Distributed - Canada)
Distributed - Canada
Thinkific is a software platform that gives anyone the ability to easily create and sell online courses, build vibrant communities, and monetize memberships. We believe in impactful and innovative work: our team of 260+ Thinkers is building and expanding an incredible product that empowers Creator Educators and businesses around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how weâre building one of the best workplaces in Canadian tech!
We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the wayâclick here to learn more: https://thnk.cc/whattoexpect
Are you ready to lead multi-channel marketing campaigns to drive revenue and growth? Weâre looking for a Digital Marketing Manager to join us at Thinkific.Â
As a Digital Marketing Manager, youâll work across marketing channels to find opportunities to scale Thinkificâs growth. You will use your flexible marketing skillset to experiment with various projects and use a data-driven approach to decision-making.Â
Your goal will be to drive revenue and growth - through ownership of campaigns, working across and uniting channels, promotions, review sites, co-marketing partnerships. Hereâs how youâll accomplish this:Â
- Lead multi-channel marketing campaigns, review sites and identify new opportunities for growth on our self serve platformÂ
- Own the campaign calendar, aligned with Evergreen Lifecycle programs
- Identify key, measurable metrics for campaigns and review sites with the ability to test and scale rapidly
- Manage campaign targets and success including channel metrics improvements, Net Paying improvements
- Ensure campaign and project timelines by working cross functionally with channel owners including paid ads, web, and emailÂ
- Perform marketing reporting analysis for campaigns, reporting on how our channels work together and review sites play into channel champaignsÂ
- Partner with the Marketing leadership and Analytics team to set and measure against targets for each channel and to develop performance insights
- Create and refine effective programs that leverage customer behavior data, using a multi-channel approachÂ
The person we have in mind likely:
- Has 5+ years of experience in similar roles, you have owned marketing campaigns at the Strategist or Manager levelÂ
- Has 3+ years of experience in B2C SaaS environmentsÂ
- Possesses strong knowledge of product led growth promotions and âŚ
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Collaborative environment Growth Opportunities Inclusive workplace
Tasks- Analyze marketing performance
- Collaborate with stakeholders
A/B Testing Campaign Management Data-driven decision making Digital Marketing Email Marketing Hubspot Innovation Leadership Marketing Attribution Multi-channel Marketing Product Led Growth Segmentation Stakeholder management
Experience5 years
TimezonesAmerica/Edmonton America/Moncton America/Regina America/St_Johns America/Toronto America/Vancouver UTC-3 UTC-4 UTC-5 UTC-6 UTC-7 UTC-8