Digital Marketing Lead - Remote

We’re seeking a Mid-Level Digital Marketer with a strong understanding of B2B marketing, media buying basics, and AI adoption/implementation. The ideal candidate will be comfortable collaborating with cross-functional teams, advising and presenting to executives, and contributing to both existing client work (50%) and partnering on new business efforts (50%). In this role, you will not directly manage any team members, but you will play a key part in supporting and guiding collaborative marketing efforts across the organization. Curiosity and proactivity are critical characteristics of success.

Key Responsibilities

Digital Marketing Strategy & Execution

• • Develop and execute digital marketing campaigns, ensuring campaigns are innovative, cost-effective, and aligned with client or internal objectives.
  • Understand and drive market research, audience segmentation, and competitive analyses to inform project strategies.
  • Translate complex tech concepts into impactful marketing messages and value propositions that resonate with diverse audiences.

AI Adoption & Implementation

• • Assess opportunities for integrating AI tools and processes (e.g., marketing automation, chatbots, data analytics) into marketing campaigns and workflows.
  • Serve as an internal consultant on AI trends and best practices, providing recommendations to optimize team performance and efficiency.
  • Leverage generative and agentic AI to improve quality, speed, and focus for marketing programs

Media Buying & Campaign Management

• • Plan and manage digital media buying activities across multiple platforms (e.g., display, search, social), ensuring campaigns meet KPIs within budget.)
  • Collaborate with external agencies or internal teams to negotiate media buys and monitor campaign performance.

Executive Presence, Collaboration, & Stakeholder Alignment

• • Understand the perspectives and priorities of executive leaders, managing up and influencing their thinking internally, with clients, and with prospects.
  • Active listening, empathy, competitive drive, and persuasiveness will be success-drivers.
  • Support senior leadership in business development pitches, client presentations, and workshops.
  • Provide strategic input for new business proposals, working closely with sales and project teams to scope and pitch digital solutions.
  • Balance multiple short- and longer-term projects simultaneously, assuming focus will regularly be split between 4-6 opportunities at any given time across various sectors/client programs.
  • Adept at collaborating with diverse teams, influencing stakeholders, and driving results without direct authority.
  • Adaptable mindset to thrive in a fast-paced environment with shifting priorities.
  • Enthusiasm for …