Digital Marketing Director | $150K-$180K + OTE + Remote | Mission Driven Health Professionals Coaching Company

Company Description

YOU MUST BE AN A-PLAYER MARKETING LEADER TO APPLY TO THIS POSITION. You MUST be a US Citizen and have your Green Card or Long-Term Visa to apply to this position. This is a fully remote role with a high growth focus where standard 9-5 work hours don’t apply. It’s going to be your job to drive hyper-growth.

Are you ready to make a real impact in the health & fitness industry? 

Our client is a mission-driven, industry leader in business growth coaching and training for health & fitness professionals and was founded by a New York Times bestselling author who also built 2 seven-figure health businesses. Their mission is to coach and train health & fitness professionals to create smarter, more profitable online businesses that increase their earnings and leave a lasting legacy in the community.

You'll be part of a passionate team that believes in the power of transformational coaching, innovative systems, and effective processes. They’ve already helped THOUSANDS of individuals achieve success, and we want you to be a part of this exciting mission!

Company Culture

Our client has a fully remote work culture with 30+ team members from coast to coast within Canada and the USA as well as Australia, Europe, and the Philippines. Their team members are all driven by their shared desire for impact, excellence, and continuous growth to achieve greatness. They’re not just changing businesses—they’re changing lives!

This is an incredible growth opportunity with passionate and competitive individuals who believe working from 9-5 at a minimum is not enough to achieve greatness.

Core Values:

• SPEED IS KING - Getting things done quickly is more important than doing them perfectly. 
• OWNER-LIKE COMMITMENT - They are dedicated to doing great work and going above and beyond because the business' success (and that of our clients) is our success.
• DRIVEN TO GROW - They are voracious learners and they love a good challenge because it brings out our innate desire to grow and become our best.

Job Description

The Digital Marketing Director will be responsible for designing and implementing data-driven marketing strategies, with a strong focus on digital advertising and funnel optimization. This individual will oversee all marketing operations, including paid advertising campaigns, digital funnel management, and lead generation efforts.

You will manage a talented team, optimize marketing spend, and ensure the business continues to meet its growth objectives. You are successful in this role when you have tripled their inbound call volume with qualified leads, substantially increased their social media following and subscriber base on YouTube, and facilitated the conversion of that organic following into clients. 

RESPONSIBILITIES include but are not limited to:

• Oversee the strategy and execution of new client acquisition from social, organic, email, and paid traffic sources.
• Run our ads inside Facebook ads manager (not mandatory but very desirable as it would allow us not to have to bring on a separate media buyer).
• Create promotional campaigns (and marketing assets) that drive new business (from email, social, etc…) and systemize them so we can repurpose them (if successful in the future).
• Oversee and deploy their weekly email marketing with a healthy mix of content and promotion (most content will be provided by our copywriter but you should have the ability to whip up a promotional campaign when needed).
• Be able to write (if needed) emails, Facebook ads, VSLs, and/or web/landing pages that connect with our audience (in our voice) and convert.
• Develop clearly defined quarterly plans that help us scale our client acquisition and get the right people on board to make it happen.
• Measure, analyze, and optimize digital media and prepare recommendations for improved performance.
• Oversee content strategy to continue growing our YouTube channel and social media following.
• Understand our messaging, philosophy, core content pillars, and our client avatar as closely as you know your own family members.

Goals - Success is:

Help us get to at least $30k/day in ad spend on Facebook/Instagram while meeting the following metrics:

• 30-day cash collected ROAS of at least 2x (current ad spend is about $10k/day at 1.5x cash collected ROAS).
• 40 calls booked per day at less than $700/call booked (currently - 10 calls booked/day at $900/call booked).

Generate 1,000+ Enrollment Calls Booked Per Month (With Qualified Leads).

• Through a combination of paid ads, organic traffic, email lists, etc…
• Currently, we book about 350 calls per month.

Grow Sales Opportunities (Qualified Leads, Calls Booked) From Email and Organic Sources To Match (Or Exceed) Our Cold Traffic Acquisition Revenue.

• “Lead-to-Client” rate target = 1.5% (currently 1.2%) - good measure of our ability to nurture our list.
• Oversee the continued growth of our Youtube and Instagram following knowing that these “warm” audiences will become HUGE opportunities for our business.
• Currently, 80% of our client’s sales come from paid traffic and 20% from organic/social.

Qualifications

• 7-10+ years of hands-on digital marketing experience with at least 4 years of leadership experience. 
• Proven track record of growing an online company’s products/programs to market (ideally service or coaching-based) beyond $10 million in revenue. 
• 2+ years managing and developing teams in marketing (working with media buyers, CROs, content creators, etc..) and excellent project management skills.
• Full-time 100 commitment - No side gigs or other consulting work.
• You must have an expert-level understanding of Facebook ads and a track record of having scaled campaigns/accounts to $500k (or more) in monthly spend - PROFITABLY - and CONSISTENTLY (not just once). 
• Player-coach mindset with the ability to mentor and develop junior marketers while also being able to get some of the heavy lifting done such as writing high-converting copy.
• Posses the energy, focus, and willingness to work in a fast-growing culture and help our client grow beyond $50M in revenue (within 2-3 years).
• IDEA MACHINE - able to create big ideas and hooks that captivate attention, generate demand, and create breakthroughs for the business.
• High proficiency in creating and using spreadsheets (Google Sheets) to analyze your team’s marketing performance such as ad spend, CPMs, clicks, and conversions. Our client is very heavily data-driven and you must be as well.
• People person - able to support, coach, and get the most out of those you work with.
• You can handle a high volume of work, manage pressure well, and get things done quickly with attention to detail.
• Technical proficiency using Instagram, Facebook (ads), Facebook Messenger, LinkedIn, Twitter, Youtube, Gmail, Asana, Slack, Convertri, Ontraport, and Hyros.
• Self-growth - you voraciously consume content (marketing and sales-related podcasts, books, courses, etc…) to help you sharpen your sword.
• You have a high intolerance for “average” and working with B-players. You want to be the best at what you do, produce the best possible work, and only work with the best people. And you don’t shy away from having hard conversations with those who don’t meet those standards.
• You’ve studied (or worked with) some of the marketing greats like Alex Hormozi, Ogilvy, Eugene Schwartz, Brian Kurtz, Frank Kern, Ryan Deiss (Digital Marketer), Perry Belcher, Dan Kennedy, Joe Polish, Russell Brunson, Ezra Firestone, Dean Jackson, etc. (if you don’t know who these people are, this isn’t the right role for you).

Additional Information

About SaaS Talent

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