Digital Marketing Analytics Manager

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

As a Digital Marketing Analytics Manager, you will be responsible for the analytics maintenance, insights, and reporting of our ecommerce website and ancillary digital channels. A successful candidate typically possesses a blend of technical skills, analytical prowess, and critical thinking. Your insights will be essential in crafting our digital marketing experiences on the website and optimizing conversion rates across the checkout funnel through A/B testing and personalization.

Where you come in:

• You will analyze performance data from ecommerce platforms to understand customer behavior, sales trends, and digital content performance.

• You build and maintain detailed reports and dashboards to supervise key performance indicators (KPIs) across disparate data sources, with a focus on ecommerce and website channel traffic metrics.

• You will identify opportunities for improving conversion rates across web and engagement channels and implement strategies to improve user experience and increase sales.

• You will craft, implement, and analyze A/B tests to optimize marketing strategies and tactics and personalize the site experience, particularly for ecommerce.

• You will provide actionable insights and recommendations to drive sales, new user acquisition, and ecommerce conversion rates (desktop and mobile).

• You will lead operations through Google Tag Manager (and collaboration with developers when needed) to …