Digital Key Account Manager - Wolverine

Current employees, please apply in Workday.

At Wolverine, we exist to support the people who forge their own path; men and women who stop at nothing to build the future they want.
Born in Michigan, we’ve been building boots and gear for over 135 years to be every bit as tenacious and capable as the people who wear them. What started as a work boot that promised to give you 1000 miles of wear has evolved into a footwear and apparel brand that delivers on that promise every day, in every product. We provide guaranteed comfort and time-tested design in everything from steel toe work boots to premium leather boots handcrafted in the USA… we’re not good because we’re old – we’re old because we stayed good.
We do more than just make great products; we strive to provide a collaborative working environment, with creative minds and innovative thought processes, utilizing consumer insights and market research to stand out from the pack. With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs.

The Key Account Manager is responsible for achieving all sales goals for Wolverine, Bates, Merrell Work, and Wolverine Apparel with our digital accounts and department stores. They develops sales plans, internal and external communications, relationships, sales and service force, product mix, forecast, and the overall strategy to maintain and enhance the brand and maintain growth at the retail level.

Primary Duties

• Achieve the annual revenue and profit plans with targeted US strategic accounts on the .com component of retailer online sales.

• Creates a customized business model for each account.

• Delivers feedback to all members of the team on an ongoing basis to ensure clarity of performance against objectives throughout the year.

• Communicates on an ongoing basis with product, merchandising, and finance teams as it relates to performance and opportunities compared to industry and competition.

• Selects product mix by account.

• Plans model stocks, turn, gross margin, markdowns, etc. and accountable sales goals, by account.

• Manage retailer sales, inventory and profitability to help maximize both of our businesses.

• Manage account order base to insure timely deliveries.

• Drive revenue and profitability through in-depth brand and content development.

• Collaborate with brand marketing teams to develop and execute marketing programs to drive brand growth.

• Manages replenishment programs for Electronic Data Interchange (EDI) Accounts.

• Forecasts product and role-up by account.

• Maintains excellent senior relationship …