Digital Events Manager

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

We are looking for a highly motivated, accomplished digital events marketing leader to join Atlassian's global events team. This is an ideal role for someone looking to own a global, high-impact digital events program. This highly cross-functional role will collaborate daily with our global campaigns, regional field marketers (EMEA, AMER and APAC), digital, lifecycle, sales, operations, analytics, finance, and product marketing teams to drive engagement and pipeline through innovative digital experiences.

Responsibilities

Responsibilities

As the Digital Events Program lead, you will be responsible for developing a strategic approach to drive demand and generate pipeline through engaging, innovative webinars, demos and digital events. This role will be accountable for owning and implementing digital event strategy across channels, optimizing the attendee experience & event performance, and continually seeking new opportunities to improve and scale the program.

What You Will Do:

• Own global roadmap, strategy and deployment for live and on-demand webinars, demos and virtual events

• Analyze program performance, generating reports for stakeholders and senior leadership to inform strategic decisions.

• Partner with product marketing and sales teams to create a webinar calendar and optimize topics to engage target audiences and meet pipeline goals

• Help moderate live events to ensure smooth execution and maximize participant engagement.

• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social

• Reimagine and continually optimize the digital event experience to enhance audience engagement and conversion.

• Manage the post-webinar event experience, ensuring follow-up activities drive continued engagement.

• Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub

• Establish regular feedback loop with field marketing, partner marketing, global campaigns, digital, analytics and various cross-functional stakeholders to help inform global event strategy

• Ensure effective stakeholder communication and alignment across teams and regions.

Qualifications

What You Will Bring:

• 6 to 8 years in digital events, webinar marketing, strategy, and operations roles, preferably within the technology sector.

• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, BigMarker, Magnolia …