Digital & Brand Engagement Marketer

Company Overview:
Blue Orange Digital is a cloud-based data transformation and predictive analytics development firm with offices in NYC and Washington, DC. From startups to Fortune 500’s, we help companies make sense of their business challenges by applying modern data analytics techniques, visualizations, and AI/ML. Founded by engineers, we love passionate technologists and data analysts. Our startup DNA means everyone on the team makes a direct contribution to the growth of the company.

Position Overview:
We are looking for a Freelance Social Media & Brand Engagement Specialist—either an individual consultant or a marketing agency—to enhance our organic digital presence, grow our audience, and engage key industry professionals. You will be responsible for developing and executing a data-driven organic social media strategy that strengthens brand awareness, promotes thought leadership, and increases engagement within the tech, AI, and data analytics industries.

This is a part-time contract role (estimated 10–15 hours per week) with a monthly retainer, reporting directly to the Director of Operations and HR.

Note: This role is specifically for candidates based in the USA or Latin America due to our company's timezone, work schedule, and team collaboration. Resumes must be in English - applications with non-English resumes will not be considered.

Key Responsibilities

Social Media & Community Growth

• Build and nurture relationships with influencers, thought leaders, podcasters, and YouTube hosts to expand our brand’s visibility.

• Monitor industry conversations, competitor activity, and trending topics to position Blue Orange Digital as a leader in data analytics and AI.

• Engage with our Ideal Customer Profiles (ICPs), fostering meaningful interactions that support lead nurturing and brand credibility.

Content Creation & Thought Leadership Promotion

• Promote content developed by our leadership, sales, and engineering teams, including blog posts, whitepapers, case studies, and speaking engagements.

• Develop engaging, shareable content (text, graphics, and short-form videos) that aligns with our brand’s tone and audience interests.

• Design and distribute visually compelling content such as infographics, data visualizations, and company culture highlights.

• Create and repurpose content from sales decks to make key insights more accessible and engaging for social media audiences.

• Support the promotion of live webinars, Q&A sessions, and industry events, ensuring strong engagement before, during, and after events.

Engagement & Community Interaction

• Actively engage with our audience by responding to comments, participating in discussions, and resharing relevant content.

• Run interactive campaigns (polls, surveys, hashtag challenges, AMAs, Stories) to encourage audience participation.

• Encourage employee advocacy by providing pre-crafted, shareable content that team members can post on their personal profiles.

Collaboration & Cross-Functional Support

• Work closely with the content, marketing, and sales teams to align social media efforts with broader content strategies.

• Collaborate with the sales team to ensure key messaging from sales decks is effectively translated into social media content.

• Assist in the amplification of partnerships and collaborations, ensuring joint initiatives receive maximum visibility.

Analytics & Continuous Optimization

• Use social media analytics tools to track performance, measure engagement, and provide actionable insights.

• Deliver monthly reports summarizing key social media metrics and strategic recommendations for improvement.

• Continuously optimize content strategies based on engagement trends and audience feedback.

Key Performance Indicators (KPIs)
Success in this role will be measured by:
✅ Follower growth & engagement rates on LinkedIn, Twitter, and YouTube
✅ Increase in content shares & mentions by industry influencers and partners
✅ Growth in website traffic from organic social media channels
✅ Number of industry conversations & collaborations initiated via social media

Tools & Platforms
Preferred tools include:
📌 Analytics & Insights: LinkedIn Analytics, Twitter Analytics, Google Analytics
📌 Content Creation: Canva, Adobe Suite, Figma

Requirements
✔ Proven experience in social media marketing, digital marketing, or PR, ideally in the tech, AI, or data analytics industry
✔ Strong expertise in managing LinkedIn, Twitter, and YouTube for brand growth
✔ Excellent content creation skills (writing, design, and light video editing)
✔ Experience with influencer outreach & media partnerships
✔ Ability to analyze performance data and refine strategies accordingly
✔ Highly organized, proactive, and able to work independently

Preferred Qualifications:
➕ Experience in B2B marketing, SaaS, or AI-driven industries
➕ Certifications in Social Media Marketing or Digital Marketing
➕ Understanding of SEO principles for social media optimization

Contract & Compensation Details
💼 Estimated workload: 10–15 hours per week
💰 Payment structure: Monthly retainer (based on experience)
📍 Remote role, flexible schedule

Hourly Rate: $20.00 USD (negotiable depending on experience and qualifications).

-

Blue Orange Digital is an equal opportunity employer.