Digital Analytics Lead

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

Digital Analytics Lead– Hybrid Indianapolis or Dallas Preferred. Fully remote in the United States.

YOUR OPPORTUNITY:

Varsity Brands is on a mission to re-invent the customer experience for their consumer facing digital properties. In this role you’ll work from the center and partner with digital and technical leaders from each of our divisions, BSN SPORTS and Varsity Spirit, who are striving to build a world class digital experience for their customers. While Varsity Brands has transitioned to GA4, we need a talented and experienced Analytics Analyst to move us forward and take our analytics implementation tracking, dashboarding and reporting to the next level.

HERE'S HOW YOU'LL MAKE AN IMMEDIATE IMPACT:

• Review our “common” GA4 playbook for the enterprise.
• Audit GA4 and Google Tag Manager implementations for all Varsity Brands digital properties.
• Meet with each of our digital and technical leaders to understand their aspirations, goals, and objectives.
• Document enhancements and fixes needed as stories or tasks in Jira.
• Partner with our business and technical leaders to prioritize the work and then MAKE IT HAPPEN!

WHAT YOU WILL DO:

• Own Google Analytics 4 (GA4) for the enterprise. Implement, configure, and maintain GA4 tracking to ensure accurate data collection across digital platforms.
• Own Google Tag Manager (GTM) as a platform within the Varsity Brands digital products suite. Partner with stakeholder teams to ensure GTM is implemented and working to support business needs and data insights.
• Develop custom reports, dashboards, and visualizations in GA4 and other reporting tools to effectively communicate insights.
• Identify trends, patterns, and anomalies in data to provide insights into website performance and user experience.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and metrics aligned with business goals.
• Partner with the digital marketing teams to implement marketing pixels to support data capture that support campaign implementation and retargeting efforts.
• Support site optimization efforts, including but not limited to A/B testing and other experiments to optimize website performance and conversion rates.
• Provide recommendations for website and app enhancements based on data-driven insights.
• Work closely with developers and designers to integrate analytics tracking into new and existing digital properties.
• Troubleshoot tracking issues and implement solutions to ensure data accuracy and reliability.
• Stay updated on industry trends and best practices in web analytics and GA4.
• Provide regular reports and presentations to stakeholders, highlighting key findings and recommendations.
• Train and educate team members on GA4 analytics tool usage, methodologies, and best practices.

WHAT YOU BRING TO THE TABLE:

• Bachelor’s degree in a relevant field such as Marketing, Business, Statistics, or Computer Science.
• Proven experience as a web analyst or digital analyst, with a focus on Google Analytics.
• Proven experience owning and maintaining Google Analytics 4 (GA4), Google Tag Manager (GTM) as a platform and utilizing Google’s debugger tool.
• Proven experience in implementing tracking codes and marketing pixels utilizing Google Tag Manager.
• Strong understanding of web analytics concepts, including tracking methodologies, metrics, and dimensions.
• Proficiency in HTML, CSS, and JavaScript, especially the data layer object.
• Familiarity with data visualization tools such as Google Data Studio or Tableau.
• Familiarity with A/B testing tools such as VWO and Optimizely.
• Familiarity with session replay tools such as Hotjar.
• Familiarity with front-end development languages such as React.
• Excellent analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Solid understanding of digital marketing concepts and methodologies
• Strong communication and collaboration skills.
• Detail-oriented with a commitment to accuracy and data integrity.
• Google Analytics certification is preferred.

This is position can office remotely anywhere within the United States of America. The salary range for this role is $82,000 - $105,000 and is eligible for up to a 10% annual bonus. The salary will be dependent on experience.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.