Digital Analytics Lead- eCommerce

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 Humana is a leading health and well-being company focused on helping our patients, members, and customers achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. At Humana, we are committed to creating a meaningful work environment where everyone belongs. Our environment is one in which every employee can bring their whole self to work to do their best work. Celebrating diverse backgrounds is at the heart of our corporate values, and we believe that our inclusive, diverse culture has a direct and positive impact on our customers and their healthcare experiences.

Our brokerage business is poised to advance the industry in how digital can be used to drive customer acquisition in the Medicare Advantage space. Within this business area, we are aggressively driving new digital capabilities, new ways of working, and employing next-gen technology to revolutionize how Medicare Advantage is sold. This role is part of this expanding Digital organization, and will be critical in our growth plans.

Our brokerage business digital team is looking for a Digital Analytics Lead to join us in transforming healthcare. In this role, the Digital Analytics Lead will identify unique insights and solve complex business challenges using a variety of data sources. The individual in this role will be expected to bring creativity and clearly articulate these insights, recommendations, and actions to a variety of key business decision makers within the business and drive results. The Digital Analytics Lead will utilize various tools, technologies, applications, and best practices to analyze and present insightful, actionable information.

Key Accountabilities

Key accountabilities of the Digital Analytics Lead, reporting to the Head of Digital Product, include:

• Serve as a subject matter expert in Business Intelligence to identify unique insights and solve complex business challenges using a variety of data sources.
• Provide strategic thought-leadership inside this organization, and with partner organizations in the enterprise, on approaches to best-practices in Business Intelligence.
• Provide ongoing data, analysis, and insights into the cross-functional product development team with the objective of optimizing sales performance and improving member experience.
• Build and present story-driven presentations based on analytics.
• Create dashboards, primarily in the Adobe Experience Platform and Excel, that track progress against digital channel sales and related targets (for example, funnel conversion rate, bounce rate, etc.).
• Lead the relationship with Engineering partners related to ensuring digital tagging and instrumentation is …