Demand Generation

About WorkOS 🚀WorkOS builds tools and services for developers to help them implement authentication, identity, authorization, and overall enterprise readiness. We’re a fully distributed team with employees across North American time zones. We’re well-funded, having raised an $80M Series B. Our fast-growing customer base includes hundreds of rapidly growing SaaS companies like Webflow, Vercel, Plaid, Loom, and Drata.
About the role 💭We're looking for a Demand Generation Expert to join our growing Marketing team at WorkOS. In this role, you'll design and oversee all aspects of our digital marketing and demand generation strategy across digital channels to boost sign-ups, drive product engagement, and help grow revenue. You'll be a key player in scaling our Product-Led Growth (PLG) strategy, working closely with product, sales, and marketing teams to drive the business forward.

Responsibilities ✔️

• Develop and execute demand generation and digital marketing strategies across various channels (paid media, email, SEO, social)
• Manage and optimize channels like but not limited to Google ads and LinkedIn to drive pipeline
• Oversee top-of-funnel lead generation, nurture campaigns and conversion (landing pages, email drips, SDR outreach)
• Identify new audiences and sponsorship opportunities (newsletters, podcasts, etc.) to promote new WorkOS launches and events
• Use data analytics to track and report on campaign performance (lead volume, conversion rates, CAC, ROI)

Qualifications 🌟

• Proven experience in B2B SaaS demand generation and digital marketing
• Experience executing marketing campaigns that software engineering teams
• Have built, monitored, and optimized successful Google Ads and LinkedIn Ads campaigns
• Experience owning marketing automation and CRM systems (Hubspot, Salesforce)
• Experience collaborating with sales teams on inbound and outbound strategies.
• Successful track record of scaling campaigns across paid, organic, and earned channels.
• Experience in a PLG model, driving product adoption and usage.
• Strong data-driven approach to shaping programs, campaigns, and budget allocation.

The annual US base salary falls within the range of $140,000 to $165,000. This range does not encompass the full spectrum of benefits such as equity, health insurance, vacation time, and paid parental leave. The final compensation will be determined considering various factors, including experience, skills, and qualifications.
Benefits (US Only) 💖At WorkOS, we offer resources that emphasize personal and familial well-being. We offer healthcare coverage for you and your family, including medical, dental, and vision. We offer parental leave, paid-time off and fully remote working arrangements.
Benefits include:- Competitive pay- Substantial equity grants- Healthcare insurance (Medical, Dental and Vision) for you and your family- 401k matching- Wellness and fitness monthly allowances- PTO + paid holidays + unlimited sick leave- Autonomy and flexibility with remote work
Equal Opportunity EmployerWorkOS is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. Apply