Demand Generation Marketing Specialist

The role: 

• Newsela is looking to hire a Demand Generation Specialist to execute and optimize our campaigns. 
• This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams. 
• As Newsela’s Demand Generation Specialist, you are ready to dive in and execute integrated national demand programs that generate qualified leads and opportunities within our target audience.
• You will drive impact by helping to achieve demand generation goals by executing campaigns and optimizations that will drive leads, MQLs, and pipeline
• You will project manage and execute a variety of demand generation activations, including webinars, content, direct mail, and email nurture campaigns end-to-end to generate pipeline and accelerate opportunities
• You will measure campaign performance and generate data-driven insights to improve future campaign performance
• You'll run data-informed experiments to uplevel our campaigns 
• You'll partner with Sales and SDRs on campaigns to maximize their impact on marketing sourced bookings

Why you’ll love this role:

• You are passionate about demand generation marketing and love working collaboratively to bring the best version of a program to life
• You love data and want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
• You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
• You are looking for an opportunity to build on your repertoire of marketing skills by coordinating across channels like direct mail, email, paid media, virtual events, thought leadership, and more
• You are curious and have a desire to learn

Why you’re a great fit:

• You have 1-3 years of B2B demand generation experience in a SaaS environment
• You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
• You are extremely data-driven and committed to experimenting to improve and optimize programs for success
• You have experience working closely with Marketing cross-functional teams Sales to get things done
• You have strong project management and entrepreneurial skills to work independently on complex projects
• You are meticulously organized with an ability to work and demonstrate grace under pressure
• You are comfortable with ambiguity and can move forward in this environment
• You …