Demand Generation Marketing Manager

Demand Generation Marketing Manager

The Demand Generation Marketing Manager is primarily responsible for the demand and lead generation campaigns for assigned markets/teams/solutions with a focus on crafting and executing multi-channel marketing programs, and then tracking and reporting on the results of the programs. The objective is to generate needed volume of leads, opportunities and pipeline.

Plan and Execute Best-in-Class Demand Programs

• Contribute to and develope marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of direct sales channel
• Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth
• Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email, web seminars, calling campaigns, live regional events, social media, search engine marketing, and more – to manage multi-touch campaigns
• Contribute to the campaigns, execution steps, content requirements, reporting templates, and supporting systems management
• Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline
• Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows

Collaborate Effectively with a Wide Range of Peers and Stakeholders

• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements for pipeline development
• Contribute to the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems, including Marketo
• Provide planning, organization, collateral creation and shipping support for external events including trade shows, conferences, and sales seminars
• Support overall company branding and awareness as part of the overall marketing initiatives and lead gen programs.
• Communicate and collaborate with other demand marketers, product marketers, sales leaders, corporate marketing, other stakeholders and external resources such as creative agencies

Desired Skills and Experience

• Experience with demand generation and marketing communications
• Go-to-market development plan capabilities – including successful launch planning positioning and execution
• Demonstrated results in improving sales pipeline/funnel close ratios
• Understanding of marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
• Experience with customer relationship management tool (Salesforce preferred)
• Creative thinking capabilities: Interest/desire to learn and adopt new marketing strategies and tactics
• Excellent written and oral communications skills
• Strong interpersonal skills: ability to influence others without formal authority and build partnerships within the organization

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