Demand Generation Manager

Snapdocs is a rapidly growing company that is disrupting the residential mortgage market, bringing scalable and sophisticated software to a pillar of the US economy that still relies on fax machines and manila envelopes. Today, 20% of real estate transactions are processed through our platform. Our products rely on carefully designed workflows, AI-based automations, and empathetic user experiences to deliver best-in-class customer experiences. We are backed by investors like Sequoia, Y Combinator, and F-Prime. 

We are an innovative team. As we expand our product offering to serve more customers in more ways, we need to grow our team with smart, hungry, and curious people. That’s where you come in…

Snapdocs is seeking a skilled and results-driven Demand Generation Manager to join our dynamic team. As the Demand Generation Manager, you will be responsible for developing and implementing strategies to generate leads and revenue for the company. You will work closely with the Marketing, Sales & BI teams to align efforts and leverage data and analytics to measure and improve performance. This role will report to the Director of Demand Generation, and will be supported by a Marketing Admin contractor. 

What you’ll do:

• Develop and execute strategies for marketing campaigns to generate leads and drive revenue.
• Use data and analytics to assess demand generation initiatives and optimize performance.
• Manage and optimize the company website, focusing on SEO and basic development.
• Execute and refine paid advertising campaigns, including LinkedIn, display, and native ads.
• Oversee social media channels to boost engagement and brand visibility.
• Provide weekly reports on marketing metrics and KPIs to track progress.
• Manage vendor relationships, including contract negotiations and strategy discussions.

You’re a good fit if you have: 

• 4+ years of experience in demand generation, lead generation, or digital marketing in a B2B SAAS environment. 
• Strong knowledge of marketing automation tools (preferably HubSpot).
• Proficient in data-driven marketing performance analysis.
• Experience in website management, including SEO and basic development.
• Familiar with marketing operations, database management, and SFDC campaigns.
• Skilled in executing and optimizing multi-platform paid advertising campaigns.
• Experienced in managing social media channels for business.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple projects independently.
• Experience in vendor management and contract negotiations is a plus.
• Bachelor’s degree in marketing, business, or related field.

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