Demand Generation Manager

We are Bugcrowd. Since 2012, we’ve been empowering organizations to take back control and stay ahead of threat actors by uniting the collective ingenuity and expertise of our customers and trusted alliance of elite hackers, with our patented data and AI-powered Security Knowledge Platform™. Our network of hackers brings diverse expertise to uncover hidden weaknesses, adapting swiftly to evolving threats, even against zero-day exploits. With unmatched scalability and adaptability, our data and AI-driven CrowdMatch™ technology in our platform finds the perfect talent for your unique fight. We aim to create a new era of modern crowdsourced security that outpaces threat actors. Unleash the ingenuity of the hacker community with Bugcrowd, visit www.bugcrowd.com. Based in San Francisco and New Hampshire, Bugcrowd is supported by General Catalyst, Rally Ventures, Costanoa Ventures, and others.

Job Summary

Bugcrowd, the pioneer, and innovator in crowdsourced security for the enterprise, is seeking a tenacious, data driven, and detail oriented demand generation manager to join our team. The ideal candidate is a driven marketing professional who has hands-on experience running email marketing campaigns and demand generation programs, with the ability to execute ABM strategy across multiple channels. We are looking for a strong team player with excellent communication skills. The role will work cross-functionally with different teams in marketing and be a business partner to our sales and customer success organizations.

Essential Duties & Responsibilities

• Partner with senior manager to develop and execute account-based, multi-touch digital campaigns, creating personalized experiences aimed at buying stage progression, qualifying accounts and hitting revenue goals
• Develop and manage email marketing strategy, including nurture campaigns, focusing on audience reach, messaging, segmentation, testing, and growth
• Manage paid social, search, and display campaigns across platforms as well as content syndication and other 3rd party programs to increase reach and engagement
• Track and report on campaign performance, using data-driven insights to refine strategies, improve conversion rates, and maximize ROI
• Align closely with cross-functional marketing teams, SDRs, sales and customer success teams to ensure cohesive messaging and shared measurable outcomes

Education, Experience, Skills, & Abilities

• 4+ years of relevant B2B demand generation experience in a tech start-up environment
• Bachelor’s degree in Marketing, Communications or related field
• Proven ABM experience strongly preferred
• Excellent written and verbal communication skills
• Detail-oriented with strong project management skills, able to handle multiple campaigns with competing priorities in a fast-paced environment
• Understanding of data analysis and performance metrics to track ROI, identify patterns, and make strategic decisions based on insights
• Enjoys challenges and has a determined mindset to overcome obstacles that may arise
• Experience with 6sense and Marketo or similar required
• Experience with Salesforce, Mutiny and Monday.com preferred

Working Conditions & Physical Requirements

The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation.

Sitting and / or standing - Must be able to remain in a stationary position 50% of the time

Carrying and / or lifting - Must be able to carry / move laptop as needed throughout the work day.

Environment - remote, work-from-home 100% of the time.

ADA Statement: Bugcrowd is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Bugcrowd will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact HR at ada@bugcrowd.com.

Pay Range Disclosure

The base pay range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to Qualifications, Geographical Location, Education/certifications, Experience, Skill Sets, Training, and other business and organizational needs. 

At Bugcrowd, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for the position of Demand Generation Manager is: $83,200 - $114,400.

This position may also be eligible to participate in a discretionary bonus program or commission plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Culture

• At Bugcrowd, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that people are included and have a sense of being part of making Bugcrowd not only a great product but a great place to work.
• We regularly hear from both customers and researchers that Bugcrowd feels like a family, and we strive to maintain that internally as well.
• Our team consists of a broad range of people: musicians, adventure sports junkies, nature lovers, parents, cereal enthusiasts, night owls, cyclists, artists—you get the point.

At Bugcrowd, we are solving security threats and vulnerabilities that are relevant to everyone, therefore we believe solving these problems takes all kinds of backgrounds. We value the perspectives and experiences people from underrepresented backgrounds bring.

Disclaimer

This position has access to highly confidential, sensitive information relating to the technologies of Bugcrowd. It is essential that the applicant possess the requisite integrity to maintain the information in the strictest confidence.

The company is authorized to obtain background checks for employment purposes under state and federal law. Background checks will be conducted for positions that involve access to confidential or proprietary information (including trade secrets).

Background checks may include Social Security verification, prior employment verification, personal and professional references, educational verification, and criminal history. Applicants with conviction histories will not be excluded from consideration to the extent required by law.

Equal Employment Opportunity:

Bugcrowd is EOE, Disability/Age Employer. 

Individuals seeking employment at Bugcrowd are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

Apply at: https://www.bugcrowd.com/about/careers/