Demand Generation Associate

Iterable is the top-rated AI-powered customer engagement platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Iterable’s data engine, ease of use, and flexible and open architecture makes it the best platform to close the data activation gap by bringing together customer data, ability to design the experiences, deliver them and optimize them. All in one platform. We’ve surpassed $200M in ARR and have raised more than $230M from top-tier investors like Index Ventures, Viking, and CRV. Nearly 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users.

Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonized cross-channel communications based on customer lifecycle, and dynamic always-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise-grade security, compliance and controls for their customers.

Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work - SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.

How you will make an impact: 

Reporting to the Director of North America Marketing, you will play a crucial role in transforming campaign responses into business opportunities.

Your focus will be to support large-scale integrated campaigns (online and offline) and lead broader audience initiatives such as trade shows, webinars, virtual events, and content collaborations. 

Key responsibilities:

• Lead planning and execution of trade shows, webinars, and content collaborations with cross-departments, including partners and clients
• Write/contribute to short-form copy (email sequences, landing pages, social posts)
• Support integrated campaigns and optimize lead follow-up processes
• Analyze reports to track the success of demand generation programs

Preferred tools experience:

• Salesforce, Marketo
• Webinar platforms (Zuddle, Goldcast, Zoom)
• WordPress
• Data visualization tools (Tableau, Sigma, Looker)

We are looking for people who:

• Understand lead generation metrics including CTR, impressions, conversions, leads, MQLs, pipeline, etc.; competency using data to optimize performance and focus activities
• Exemplary organizational and prioritization skills - project-oriented with an attention to detail; proven ability to influence team members to complete their tasks on time
• Strong communication skills (written, verbal)
• Strong copywriting and grammar skills, creating copy and headlines that motivate different audiences
• Comfortable navigating Salesforce CRM, Marketo or another Marketing Automation Platform
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• Ability to manage shifting priorities across multiple projects

Bonus Points:

• Experience with enterprise email marketing 

Perks & Benefits: 

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance 
• Monthly Professional Development allowance 
• Pre-tax commuter benefits
• Complete laptop workstation

The US base salary range for this position at the start of employment is $83,000 - $126,000 Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.