Data Scientist - Attribution

About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.   With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role:

We are looking for an experienced Data Scientist to join our team, a cross-functional group supporting all aspects of Gametime. This role will lead our Attribution efforts and help understand the full customer journey across all channels and touchpoints. In this role, you will be responsible for establishing a multi-touch attribution framework to provide a holistic view of our user base and their interactions. As a mobile-first company, you will also need to leverage advanced mobile measurement tools, including SKAdNetwork (SKAN), to ensure accurate mobile install reporting. The ideal candidate will be adept at stitching together user identities across platforms and will work closely with the Product Analytics and Marketing Enablement teams to maintain and manage tracking mechanisms, such as marketing tags. Your work will directly impact how we attribute marketing spend, measure campaign effectiveness, and optimize customer acquisition efforts.

The ideal candidate has hands-on experience with complex attribution models in a mobile-first marketplace setting, and can thrive in a fast-paced, proactive, and dynamic environment.

 

Above & Beyond: The Impact You'll Make:

• Multi-Touch Attribution Framework: Develop and implement a comprehensive multi-touch attribution framework that tracks the customer journey across all marketing channels and touchpoints.
• Mobile Measurement: Leverage SKAdNetwork (SKAN 4) and other mobile measurement instruments to track and report on mobile installs and interactions.
• User Identity Stitching: Build methods to stitch together user identifiers across platforms using email, IP addresses, device identifiers, and other available data to create a unified view of the customer journey.
• Marketing Tags and Tracking: Manage marketing tags, UTM parameters, and tracking systems, ensuring accurate data collection for attribution models. Collaborate closely with Product Analytics and the Marketing Enablement team to optimize tracking infrastructure.
• Marketing Operations: Leverage attribution in order to inform marketing timing and optimization across platforms and channels.
• Campaign Performance Reporting: Provide detailed reporting on attribution, touchpoints, and campaign performance, with a focus on understanding the effectiveness of different channels and marketing strategies.
• Stay Current with Tech Trends: Stay up-to-date on industry best practices and emerging technologies, especially in mobile measurement and attribution (e.g., SKAN, GA4, privacy frameworks).

 

Always Be Curious: Skills You've Along The Way

Technical Skills:

• Attribution Expertise:  Strong knowledge of multi-touch attribution models and tools, UTM tracking, and experience designing frameworks that track customer journeys across various channels and platforms.
• Mobile Measurement: Expertise with SKAdNetwork (SKAN) and other mobile measurement tools to track mobile installs and user behavior in a mobile and privacy-first environment.
• Identity Stitching: Proficient in techniques for merging user identities using email, IP addresses, device identifiers, and other customer data to create a unified user view.
• Marketing Tags and Tracking: Hands-on experience managing marketing tags and tracking tools (Google Tag Manager, Adjust, mParticle) to ensure accurate data collection across platforms.
• Programming and Tooling: Proficient in Python/R and SQL for data analysis, model building, and reporting.
• Business Intelligence: Experience working with business intelligence data visualization software, such as Tableau or Sigma. 

Interpersonal Skills:

• Collaboration: Ability to work cross-functionally with teams in marketing, supply, finance, and fan happiness to achieve broader business and marketing goals.
• Communication: Clear communicator capable of presenting technical findings and strategic recommendations to stakeholders across different teams.

Problem-Solving and Decision-Making:

• Critical Thinking: Demonstrates strong critical thinking and decision-making abilities, especially under pressure.
• Proactive: Proactive in identifying challenges and implementing solutions and embodies a proactive and “Always be Curious” mindset.

 

One Team One Dream: What We Need To Work Together:

• Education: 
• Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or related field.
• Experience: 
• 4+ years of experience working with attribution models, identity stitching, and mobile measurement in a data-driven marketplace environment.
• Broad understanding of various online and offline marketing channels (e.g., email, social, paid search, tv) and their impact on the customer journey.
• Tools:
• Strong proficiency in SQL, Python/R for data analysis and processing and familiarity with data visualization tools (e.g., Tableau, Power BI, Sigma).
• Strong understanding of UTM parameters, marketing tags, and SKAdNetwork (SKAN) for mobile measurement.

Preferred Qualifications:

• Prior experience in a mobile-first company with a deep understanding of SKAdNetwork (SKAN 4) and other privacy-compliant mobile measurement solutions.
• Strong foundation in statistics, with experience in A/B testing, performance metrics, and predictive analytics.
• Experience in ticketing is a strong plus.

What We can Offer:

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company offsites and meet-ups
• Wellness programs
• Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

United States - Pay Range$170,000—$200,000 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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